Soft Drink Advertisements

Changing the attitudes of the people toward the basics of the life such as, food, water became an important problem, however, this case became more important when the issue relates to work on convencing the children that the life may limit in a group of soda cans. As Guenther stated, he iluastrated that the soft drink T.V commercials makers tend to convince the people that the soft drinks have the ability to compensate the water, in other words, they tend to introduce the energy drinks as the suitable conventional food, water. Hence, this problem took an important side to be studies in order to prevent the potential generations .(1986) In this paper I will show the negative impact of the soft drinks advertisements through television, however,

The sugar percentage of these soft drinks work on storing the fats into a form of (Kilojoules), for instance, in U.S, there are thirty five children most of them their age ranges between eight and twelve, they were a high users of the soft drinks specially the soda drinks. Hence, the reserches indicated that their wight gained by rate of twenty percentage in one year becase of the high using of the soft drinks in comparisson with the children who drink the natural drinks(Gill et al ; 2006).

The main claim :-

Due to the importance of this problem, there were many studies which worked on showing the effects of these attractive advertisments on the teenagers who became the main target for the soft drinks brands, however, the high rate of using these kind of drinks by the teenagers grabbed an attention for the researches.

The main claim of this paper is that the rate of diseases between the teenagers raised due to the soft drinks attractive advertisments. Nevertheless, the rise of the diseases between the teenagers also became an important issue. Are the slogans which use by the

Hence, the reseaches argued that the soft drinks have a dangerous effects on the teenagers, these negative effects deliver to the teenagers through the television campaigns, moreover, the imact of the media became more important to show contetns which should be positive contents for the audience. The soft drink brands tend to take advantage of media's role which is the most effective way to deliver the message clearly. "Teenagers are heavy users of television. Extrapolating from recent data obtained from a nationally representative survey, 11- to 13-year-olds watch 27.7 hours and 14- to 18-year-olds watch 20.2 hours of broadcast and taped television programming each week (Roberts, Foehr, Rideout, and Brodie, 1999a). As a result, they are immersed in drinking portrayals and alcohol product placements. A recent content analysis of primetime television from the 1998-1999 season, for example, indicates that 71 percent of all programming