Cultural Diplomacy: An Argumentative Analysis

III. Content

Before going further to the in depth analysis regarding this topic, I would like to explain briefly what is being defined as culture, soft power, and cultural diplomacy. Culture itself can be defined as the knowledge and characteristics of some groups of people which defined from their religion, language, arts, social habits, and others (Zimmermann, 2015). Soft Power is derived from Power. Power itself can be referred as the ability of a state or a country to influence or takes control over the actions done by the other states (Salmon & Imber, 2008, p. 61). According to Joseph S. Nye, Soft Power can be defined as the ability to get what we want that done by a form of attraction rather than a form of coercion or payment (Nye, 2009). The last but not least, Cultural Diplomacy can be referred as the actions which are done according to and using the ideas, values, and traditions exchanges in order to maintain and strengthen the relationships, to improve the cooperation on socio-cultural aspects, and also to promote a state’s national interests, which these actions can be done by the civil societies, public sectors, and also the private sectors (Institute for Cultural Diplomacy, 2017).

South Korea in Building Its Soft Power Through K-Pop Music Industry

South Korea has unique cultures that

The Ministry of Culture, Sports, and Tourism of South Korea has been used the successfulness of K-Pop music industry in order to push Korean exports, including by establishing a lot more Korean Culture Centers spreading around the world. South Korea by its advanced technology, also can promote K-Pop music industry through its government websites, the internet, and through social media including Facebook, Twitter, YouTube, and others in order to strengthen its national image which this promotion later can form a cultural diplomacy between South Korea and other