Soft Power In The Olympics
Soft Power and the Olympics Soft power is used for different motives for a specific purpose. Soft power influences other nations by using their standards as a motive for a change. Over the past decades after the split of North and South Korea, North Korea has managed to be segregated. The years the Kim family have ruled might be the most the civilization has been outcaste from the rest of the countries. Aside from that only a few details have emerged into that country making it much harder to destabilized the regime. Soft power is mostly used in comparison to economic power. It not only saves human lives and perhaps money it is also more prone to have the effect strived for. For this year’s Olympics, South Korea is hosting them. For everyone’s surprise North Korea will be sending their athletes to the south of Korea. Although Kim Jon-un is not attending his sister Kim Yo-jong is there to support their athletes and represent their country. However, most news media as well as citizens have not been …show more content…
Like Garry Kasparov and Thor Halvorssen writers at The Washington Post mention this year’s Olympic games have been in the eyes of politics instead of the actual games. The writers mentioned are not content with the way media like CNN or even ABC have portrayed the country everyone knows about. Mentioning how much coverage in portraying a new image of being a good country. Kim Yo-jong was good usage of soft power according to Max Jaeger. Showing up at the Olympics with a face not showing the representation of a ‘brutal regime’ and just by being a woman hypnotized the audience into forgetting who she really represents. There was no footage of what she spoke or said to anyone aside from what Kim Jong-un sent her to say to President Moon. However, not much needed to be said when people can see the influence she is having on the south
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