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Solo Man Advertisement Analysis Essay

797 Words4 Pages

The Solo man ad for Solo and the add a little sparkle add for Mount Franklin adds are two completely different ads with different persuasive techniques used, and different contentions. The solo man advertisement for solo, which is a soft drink brand manufactured by Schweppes Australia, contends that people who enjoy a beverage that clenches their thirst, solo is the perfect drink for you. However, Mount Franklin`s advert for their bottled spring water positions the audience to “add a little sparkle” to their daily life with this drink. Solo is an iconic Australian brand manufactured by Schweppes Australia, which also manufacture Schweppes lemonade, creamy soda, and more flavours of that kind. Mount Franklin on the other hand is owned and manufactured by Coca Cola, who we all know and love or hate. They have many other ads that target almost every audience effectively. They all link together to make their ad campaign for a certain product. But these specific ads are made so that if you only see one ad of eight, you still want to buy the products. These are the only ad I`ve seen from the products, and I want to buy them. I`m a thirteen-year-old kid who sits in class for 6 hours a day who needs something to eat/drink and could use a solo/mount …show more content…

The main differences are celeb endorsement, escapism and calmness of drinking the water. I personally believe the solo ad gets me thirstier for solo, than the mount franklin ad gets me thirsty for water. So I think the solo ad is better. I like the fact that the solo man is this legend that’s really thirty all the time, which fits in with the thirst crusher slogan that I’ve seen so much of. The fact of the matter is that I don`t like the Mount Franklin ad one little bit. There’s nothing special about bottled water. It`s not hard to go to tap. But the point is if I’m thirsty, I would rather solo than water, and I think everyone else would

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