INDIVIDUAL ASSIGNMENT COVER PAGE MARKETING PRINCIPLES INDIVIDUAL ASSIGNMENT (20%) Submission Date : 21 JAN TUTORIAL CLASS : INTAKE 8 STUDENT NAME : ANG TIAN HUI ADMIN NO : 1370690H BRAND: XBOX ONE The Xbox One is a home video game console developed by Microsoft. Announced on May 21, 2013, it is the successor to the Xbox 360 and the third console in the Xbox family. It directly competes with Sony Computer Entertainment's PlayStation 4 and Nintendo's Wii U as part of the eighth generation of video game consoles. Microsoft and various publications have classified the device as an "all-in-one entertainment system.” PROMOTION Rational Appeal Adopting the rational appeal method of advertising for Xbox One is the
Activision Blizzard is a leading video game developing and publishing company. Its games operate on gaming consoles, mobile devices and PCs and are sold through retail channels or digital downloads. 1.1.1/ History of the company Activision Blizzard was created in July 2008 from the merger of Activision and Vivendi Games (parent company of Blizzard). Activision (currently named “Activision Publishing”) was initially founded in 1979 by two former employees of Atari, David Crane and Alan Miller, and became the world’s first third-party developer and distributor of video games for gaming consoles. The goal of its founders was to compete with video game consoles makers who were, until then, the only publishers of video games.
A. The current success of the video game industry. B. The controversy surrounding the video game industry. II.
How successfully does Ubisoft Entertainment follow their mission statement? INTRODUCTION Ubisoft Entertainment - a French company that specializes in the publication and development of computer video games, head office is located in Montreuil, France. The company includes studio in over 20 countries, including Russia, Canada, Spain, China, USA, Germany, Bulgaria, Ukraine, Romania and Italy. Ubisoft is one of the largest game publishers in Europe. It has 6010 highly skilled and well-trained employees in programming, modeling, animating etc.
TIME WARNER (now TIME WARNER INCORPORATION) Time Warner was an American media company that specializes in digital media, publishing, filmed entertainment, cable networks, cable and music. It also provided cable television services and pre-recorded compact laser discs. Major revenue generator for Time Warner was its magazine publishing and sheet music publishing, well known music licensing to radio stations, motion picture production and distribution services. Its corporate headquarters is located in New York City. Time Warner Inc is one of the world 's leading media and entertainment Company that offers cable systems, television networks, filmed entertainment, publishing services and interactive services.
Eventually the needs of the customer will also evolve. The sales process involves demonstrating that the product will meet your current needs as well as your future needs through higher tiers that it “graduate into” over time. This also indicates that the sales process may longer in order to prove this proposition to the customer. For a tiered model, it is important to segment the key metrics as well as customer expectations of service level. The perception of growth on the part of customers is an important part of psychological pricing that is comparable to the perception of “being charged for a service that I barely need”.
In this analysis, include any best practices they possess and how the other company might benefit from them. We might go as far as calling this a cultural due diligence exercise. A company’s culture, in the end, proves to be even more important than their results, especially for some key aspects of mergers. Do not underestimate the importance and repercussion of not communicating changes clearly and efficiently to all the affected personnel. This will ease the integration process and generate less pushback from employees at both sides of the deal.
The goal of relationship marketing is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads. As opposed to relationship marketing, transactional marketing is an approach that is short term based focusing on acquiring new customers and making a sale. Further, the difference between companies that adopt to relationship marketing and companies that adopt to transactional marketing can be explained as below. Relationship Marketing Transactional Marketing • Focus on customer retention and building customer loyalty • Focus on single sales • Emphasis upon product benefits that are meaningful to the customer • Emphasis upon product feature • Long time scale • Short time scale • Emphasis upon high levels of service which are possibly tailored to the individual customer • Little emphasis on customer retention • High customer commitment • Limited customer
Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers
could be eliminated and so as to reduce the demand fluctuations. Hence, the distributors could release more inventories space and cost and they will be more competitive to react to the variability like after season stock, new products etc. Improvement in customer fill rate for both Barilla and the distributors: the system puts emphasis on quick response. Since Barilla controls the inventory data and delivery pattern, the production and deliveries are then easier to be scheduled by the distributors to satisfy the consumers? needs.