Sony Corporation: A Leading Transnational Media Corporation
SONY
Tilak Ganapati Naik
Student of MCA, Srinivas University, Mangalore-575001, INDIA
E-mail: tilaknaik@gmail.com
ABSTRACT
The following paper is a case study analysis of the Sony Corporation; a leading transnational media corporation in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. This paper argues that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Part II. examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argument of this paper is that while Sony is a transnational media corporation, the organization is decidedly Japanese in its business values. The significance of this research lies in its revelations concerning the complex changes facing a company that was once historically Japanese in its origins but is becoming increasingly transnational in scope and operations.
Keywords: Sony Corporation, Sony.com, Sony Case Study.
1. INTRODUCTION:
The Sony Corporation was founded by Masaru Ibuka in the aftermath of Japan’s defeat during WWII. In September 1945, Ibuka left the countryside, where he had sought refuge from the bombings, and
Billy Joel Allusions
1420 Words | 6 PagesThe television was a huge impact for our society because it helped make communication easier and faster. The first ever report of the television was in Germany by a student named Paul Nipkow. After that, the American inventor Charles Jenkins modified the disk Nipkow used to make the first mechanical television system. The electronic version was invented by Philo Taylor Farnsworth (Bellis, Mary). The next important historical reference in “We didn 't start the fire” is the war between South and North Korea, beginning on June 25, 1950.
Premier Inn Swot Analysis
1718 Words | 7 PagesResources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage
Characteristics Of Corporate Culture At Herschend Family Entertainment
1479 Words | 6 PagesChouaib Elhajjaji Written assignment 3:“Corporate Culture at Herschend Family Entertainment” pages 318 – 320 (Questions 1-5) Due Date : Wednesday 25 November , 2015 GRADE_________________ 1-The characteristics of corporate culture elaborated in this chapter were the following. Corporate culture is shared, a provider of guidance, a provider of meaning in the organization, top heavy, a constellation of values, a dynamic constellation of values, organic, inclusive of life values. Choose three of these characteristics and show how the culture Manby promotes at Herschend Family Entertainment relates with each one.
Eastman Kodak Essay
1915 Words | 8 PagesTo achieve this, Kodak had to adopt on more than one occasion disruptive technology as technology improved in making the film and film based cameras. The massive success and growth in this era of Kodak’s history brought many things to the table that are still relevant and can be applied by management moving forward. However small it becomes, there will always be a demand for traditional photography products and services where Kodak is the “go to guy” for. But this century of success brought about valuable international presence, made Kodak one of the most known industry names, gave Kodak priceless and efficient distribution channels, and massive financial resources which can all be applied moving
The Pros And Cons Of Media Conglomerates
2798 Words | 12 PagesThese media conglomerates exist in Europe, Asia and Latin America. According to the Fortune 500 list of 2014 The Walt Disney Company is America 's largest media conglomerate in terms of revenue with 21st Century Fox, Time Warner, CBS Corporation, and Viacom are amongst the top five. Other major players are Comcast and Sony. Since 1950 media conglomerate has become a regular feature of the global economic system.
Case Study Of Polaroid
1195 Words | 5 PagesIn early years, Polaroid tried to continuously fend of its competition, but this time it wasn’t working. Eventually, after 10 years the courts ruled in favor of Polaroid, which led to the cease in production of Kodak’s instant picture production. Before its retirement, the brand was trying to reinvent itself to innovate and shift into a market that was on a decline in the consumer-based photography market. The company had to fire workers and close factories due to the market change towards digital cameras (Staff, B). Being in the middle of recreating a new a strategic position for the polaroid brand, the company was suffering losses left and right.
R & D Management Cope With Changes In The LG Enterprises Market
793 Words | 4 PagesOB Team Project Team 5 HOW LG ELECTRONICS – R&D DEPARTMENT COPE WITH CHANGES IN VIETNAM SMARTPHONE MARKET I. General Information about LG In 1958, LG Electronics was founded as GoldStar. LG Electronics produced South Korea 's first radios, TVs, refrigerators, washing machines, and air conditioners. Gold Star was one of the LG groups with a brethren company, Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem and LG Households.
Lincoln Electric Case Study Summary
1216 Words | 5 PagesAn Analysis of Lincoln Electric Company’s Culture through Assessment of its Case Study After thorough investigation of the Lincoln Electric Company’s (LEC) Harvard Case Study, certain understanding and reflections may be made about the company’s culture from a multi-faceted perspectives such as the visual aspects of culture and its maintenance dynamics as observed in the textbook’s Chapter 8. ( Carpenter, Taylor, & Erdogan, 2009) Continuing Influence of Founders at Lincoln Electric It is easily evident from the case study that the diverse aspects of LEC’s operations --- from investors, employees, and customers to how the senior management conducts and approaches its business --- all reflect the philosophy, vision, and ideals of its founders:
Mattel Case Study Strategic Management
1701 Words | 7 Pages1. Introduction Launched out of a garage workshop in southern California, the first Mattel products were picture frames. Moving on from doll house furniture made from picture frame scraps, the company invested its interest in toys. Barbie and Hot Wheels are among the largest commercial successes Mattel has to its name. Mattel went public in 1960 and joined the Fortune 500 in 1965 with sales of more than $100 million. Mattel went on to acquire brands like Fischer-Price, Tyco toys and American Girl and emerged as a parent company with seven subsidiaries.
Lenovo Essay
937 Words | 4 PagesParticularly, the companies which function in the production and distribution of goods which come in a wide variety of supply in the market where technology becomes a critical driving force and a major concern is the fact that the market seems to depend on the internal and external business factors which may change rapidly as tides move and the market forces come into play. (Miles, R. E. and Snow C. C. 2015). In this case of Lenovo company, Lenovo which has been rated the third largest world brand in the desktop and laptop personal computers being led ultimately by Dell and next to Dell being HP as the second place world supplier of these corporately demanded items. The concept of strategic management is of a major concern to huge enterprises in international business management as it often tells the ultimate fate of a firm regardless of its current market place.
Apple Executive Summary
1435 Words | 6 PagesExecutive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.
Louis Vuitton Case Summary
821 Words | 4 PagesTo reduce the dependency on Japanese market, LV should enter new and emerging markets like the Asian market, typically India and China. As a part of its promotional strategy, it should sign contracts with the prominent public figures in these countries for marketing and promotions so as to enable customers to connect with the company and its
Kaizen: The Human Resource Department In Sony Corporation
849 Words | 4 Pages1. Introduction 1.1. Introduction to Kaizen Sony Corporation is a Japan-based business unit that revolves around technology and electronic products, such as smartphones, PlayStation and television. The human resource management department in Sony Corporation functions in a way that is strongly interlinked with the implementation of various principles that are behind the philosophy of Kaizen. Kaizen is essentially a system that involves every employee within a company, regardless of their rank or their level in the company’s hierarchy, such as from chief executive officer, manager to the cleaning team.
Internalization Strategy Of Lenovo
1643 Words | 7 Pages1.1 Background of the case The chosen company is Lenovo Group Limited which is a multinational technology company that is headquartered in Beijing, China. Established in 1988, Lenovo is the largest information technology enterprise in China, engaged primarily in the sale and manufacturing of personal computers, mobile telephone handsets, computer servers and printers, in China. It has been the market leader for seven consecutive years, commanding a 27 per cent share of the domestic PC market in 2003. It is also the market leader in the Asia Pacific region (excluding Japan), with a market share of 12.6 per cent in 2003.
Organizational Structure Of Toyota
2493 Words | 10 PagesToyota Revolves around its organizational structure, culture, climate and decision making perspectives. All these factors impact Toyota’s ability to make decision and then take actions. Failure to acknowledge anyone of them in a sensible way might damage a company’s reputation. Lets discuss these factors in detail. Organizational Structure is the framework of the company which lays down the foundation of the company.
More about Sony Corporation: A Leading Transnational Media Corporation
Billy Joel Allusions
1420 Words | 6 PagesPremier Inn Swot Analysis
1718 Words | 7 PagesCharacteristics Of Corporate Culture At Herschend Family Entertainment
1479 Words | 6 PagesEastman Kodak Essay
1915 Words | 8 PagesThe Pros And Cons Of Media Conglomerates
2798 Words | 12 PagesCase Study Of Polaroid
1195 Words | 5 PagesR & D Management Cope With Changes In The LG Enterprises Market
793 Words | 4 PagesLincoln Electric Case Study Summary
1216 Words | 5 PagesMattel Case Study Strategic Management
1701 Words | 7 PagesLenovo Essay
937 Words | 4 PagesApple Executive Summary
1435 Words | 6 PagesLouis Vuitton Case Summary
821 Words | 4 PagesKaizen: The Human Resource Department In Sony Corporation
849 Words | 4 PagesInternalization Strategy Of Lenovo
1643 Words | 7 PagesOrganizational Structure Of Toyota
2493 Words | 10 Pages