Sony Corporation: A Leading Transnational Media Corporation

980 Words4 Pages
SONY

Tilak Ganapati Naik
Student of MCA, Srinivas University, Mangalore-575001, INDIA
E-mail: tilaknaik@gmail.com

ABSTRACT

The following paper is a case study analysis of the Sony Corporation; a leading transnational media corporation in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. This paper argues that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Part II. examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argument of this paper is that while Sony is a transnational media corporation, the organization is decidedly Japanese in its business values. The significance of this research lies in its revelations concerning the complex changes facing a company that was once historically Japanese in its origins but is becoming increasingly transnational in scope and operations.

Keywords: Sony Corporation, Sony.com, Sony Case Study.

1. INTRODUCTION:
The Sony Corporation was founded by Masaru Ibuka in the aftermath of Japan’s defeat during WWII. In September 1945, Ibuka left the countryside, where he had sought refuge from the bombings, and

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