Sony Vo Case Study

These shoppers typically complete a questionnaire as soon as their transaction is over which provides he business with specific, measurable information about the

Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the

A main component of this is a change in behavior of the consumer resulting from changes in styles and fashions. With the social factor, a business can resolve the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education .These factors help Alphabet Games examine consumer needs and what pushes them to make buys. Among the things that should be studied are country demographics, population growth rates, age distribution, positions toward work, way of life changes, training and ecological and health

Without the customer even knowing

The survey will be applied to 100 randomly selected people from each of the municipalities studied and interview with the marketing manager of the franchise TACO BELL to learn marketing strategies implemented by the franchise internationally. The survey will be structured by 9 questions of closed type and multiple selections were used language easily understandable to the population under study to facilitate obtaining clear answers. This survey arrogates profile data about consumers as well as their tastes and preferences. In addition, an interview with the marketing manager of the franchise TACO BELL is held internationally structure with open and very specific questions which will produce qualitative data about the strategies applied by this franchise in the other countries where it has developed.

This report will be based on targeting customers groups and marketing mix based on Apple. I will explain in what way and why groups of customers are targeted for selected products in Apple. I will explain the particular group of consumers which Apple would be targeting their products at. Apple is an American world-wide technology corporation that sell up-to-date technology to its customers.

Their target market is mainly divided into three categories. The first group is of the people who have a high brand loyalty to Apple and are the primary consumers of its product. These people would not only own the Iphone but also other products offered by Apple like the IPod, iTouch and iPad. This group is well aware of the features and benefits of the product and is therefore prepared to pay a greater price for these features. The primary target group of the Apple iPhone belongs to the upper middle or higher social class who can afford to pay for the premium products offered by

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.

targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.

2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.

THESIS: As a product of society’s “equal” meritocracy, we must find a scale for our actions by comparing our successes and failures to others, creating status anxiety, resulting in our idea of success being relative to our peer’s success. We base our own self worth and value too much on the outside influences and how others view us. We can no longer look in the mirror and see ourselves as we are, we unconsciously compare ourselves to what is “perfect” is based on ideals from our friends, family, and the media. We are constantly being presented with the image of perfection and the steps and rules needed to achieve it.

Safety and security needs: The second level is Safety and security needs, these include body security, employment, morality, health of family, property etc. 3. Love and belonging needs: The third level is Love and belonging needs, this level contain friendship, family relationship and group

On the basis of demography Amazon deals with deals with male and female consumers who are mainly students professionals and employees. On the basis of customer loyalty, Amazon on the behavioral front identifies its customers as highly dedicated and longterm, not so dedicated and those who are indifferent. It serves a clientele looking for good pricing and with the widest choices available. Amazon also divides its consumers on the basis of their personalities, namely tolerant, resolved and enterprising. There is also a division on the basis of users of a product; such as first timers, regulars and ex users.

Furthermore, as stated in the article ‘’How to Segment a B2B Target Audience’’ written by Elizabeth Mott, concerning the B2B potential customers of a company who have a more complex decision-making unit and are long-term buyers, the businesses bear in mind the organizational criteria; the industry sector, the size of the company, its geographical location, the choice criteria (price, product performance, service oriented) and the kind of purchasing, either centralized or