Gb Market Failure

5.2.1 Market and producer price
The findings also showed that lack of markets is one of the major drawback for production for sorghum and millets in the study area. These coarse cereal grains have limited marketing opportunities. FAO (2009) suggested that since sorghum and millets are less palatable, market availability is the only promotional way of these crops. Currently, there is no a lucrative market for sorghum and millets in the area because of many players involved. Other crops have ready market and can be easily traded and farmers get money. Failure of GMB to pay farmers upon delivery coupled with stringent quality standards required by Delta Breweries and National Foods Ltd, the farmers have found it difficult to sell their produce. Apart from that, Delta has closed down the sorghum plant in the area which was accessible to

To benefit from these support farmers end up producing maize and tobacco even in areas where sorghum and millets are more appropriate. This has affected sorghum and millets production because it has even enhanced the quick and instant drop out of these crops in the area. This diverges from what happened in India where NGOs revived millet production (Mondal et al., 2016). This has caused millets to be put in the public distribution system and this has now reached national level at policy making. Findings from this study also show that there is limited involvement of government or private players in promoting sorghum and millets in the study area. There is weak coordination collaboration among various actors in the production of sorghum and millets in Zimbabwe. This shows a discrepancy from findings by Mourik et al., (2011) where there was coordination of government institutions, farmer groups, processors, NGOs and the private sector in Mali to promote the production of pearl