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Sotheby's Illegal Video Testimonial

1063 Words5 Pages

When it comes to selling your product or service, nothing can add more credibility to your business than a video testimonial. For the same reason customers turn to friends, family, and even complete strangers for buying advice, they want to cut through the sales pitches, the buying pressure, and the marketing to get an honest opinion from someone with no incentives to sell.

In this full survey from BrightLocal, 80% of customers said they trust reviews as much as personal recommendations.

I recently shot this client testimonial for Vancouver Realtor Harry Kramm of Sotheby's International Realty Canada. Harry hired me to shoot a promotional video for him and during our development meetings, we decided to add a customer video testimonial to the project. Harry had a wonderful written testimonial from his client, Saj, and it closely matched the points the promotional video was trying to get across. Specifically, the testimonial outlined the many benefits that Harry brought to the table as well as substantiated the various points made in the promotional video. Moreover, Saj was credible, he endorsed Harry's key messages and we felt …show more content…

By focusing on just the person speaking it give more weight to the testimonial itself - it turned out great and everyone was really pleased!

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This full length testimonial was used by Harry on his website, blog and social media channels. As mentioned above, I also used portions of this testimonial in Harry's promotional video to add even more credibility - SEE BELOW

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If you need proof that a video testimonial is the right step forward for your business, perhaps these video statistics below will convince you!

In 2013, 76% of US brands placed creating video content a priority over social media and blogging (Social Media

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