(“Southwest”) is an American passenger airline company that provides high-frequency, short-haul (generally under ninety-minutes) and scheduled air transportation in the US and near countries, with a fleet of 735 Boeing 737 aircrafts (the largest fleet of Boeing aircraft in the world). In the fiscal year 2016, Southwest achieved historical results, with $20,425 million on revenues, reinforcing its position as the low-cost leader in the US and globally. Apart from the low fare structure model, the company intends to focus on customer service, recording one of the best performances among the main players in the industry. Southwest Airlines’ purpose is “to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel”, indicating already a customer-centric vision of its service business. The key objective of this paper is to apply the service excellence principles - using the framework proposed by Francis Frei – to Southwest Airlines, in order to discover the sources of success of this company founded in 1971.
Singapore Airlines’ strategy is focus on high level of customer service and business travelers as important market target. To support these high-level quality standards it is important to offer new aircrafts so the depreciation short term is fully aligned with this vision. Question 5 Does the difference in the average age of Delta’s and Singapore’s aircraft fleets have any impact on the amount of depreciation expense? If so, how much?
SWOT analysis of UTC United Technologies Corporation is a top competitor in the commercial aerospace industry. The company’s key success factors are reducing costs and being the leader in their products and services quality. To achieve that, the company is committed to its Achieving Competitive Excellence program.
One of the fundamental points of interest of the balanced scorecard is capacity for representatives and supervisors to see the relationship between their own execution assessment and money related measures identified with the authoritative objectives. Activity based costing system: To be fruitful in business operations, each organization needs to synchronize its exercises and forms with the corporate statement of purpose, being steady in conveying the item. Southwest Airlines advances itself as an on-time, ease supplier of air travel, conveying the guaranteed essential services to the clients. Organization successfully adjusts its authoritative structure and every single related operation on giving these purchaser services on the reported mission and objectives. Therefore, Southwest Airlines is the best minimal effort supplier of air travel in the United States.
In increasing our advertising budget, our goal is to inform and attract new customers about the new markets we will be servicing. The quality and training budget remained the same for this quarter. Our commitment to excellence led to the selection of level 3 maintenance. This would also help in getting the most efficient use out of our Aircraft.
Boeing has adopted a “Direct Point-to-Point Traffic” strategy since 2007. The new 787 Dreamliner was the solution to nonstop point-to-point flights between cities. The goal of the strategy was to build more mid-size planes that can be used for longer distances. The emphasis was mainly on passenger comfort, height humidity rates in the cabin, and a composite body made of carbon fiber. Boeing has remained a leading aircraft manufacturer and has created a positive image of their company all these years , and therefore customer satisfaction has remained
Part 3: Results and analysis To answer question 1. An analysis of the business performance, and question 2, an analysis of business strategy SWOT Analysis Strengths BA has a strong brand, in 2015 BA retained its title as the nation’s strongest brand [Smithers, 2015]. In addition to the below strengths, this explains how BA managed to increase their revenue passenger kilometres (RPK) [Appendix 4. Figure 8] in the year due to being well known as a reputable airline in the market, thus resulting in an increase in profit.
Delta airline was expanding its business into low-cost airline segment by launching new independent subsidiary by the name of Song. Song’s primary business model was to target women and the segment of business class people. In effect to reduce the cost, Song management decided to fly high load factor on the drag of 900 miles. Moreover, the company increased the number of
Southwest Airlines is devoted as the most elevated quality client administration fulfillment in the feeling of benevolence, warmth, singular pride and organization goodwill or sprit. So this carrier’s organization is known as the most elevated client administration fulfillment, most astounding on time execution rating and the least grievances from client for a long