(“Southwest”) is an American passenger airline company that provides high-frequency, short-haul (generally under ninety-minutes) and scheduled air transportation in the US and near countries, with a fleet of 735 Boeing 737 aircrafts (the largest fleet of Boeing aircraft in the world). In the fiscal year 2016, Southwest achieved historical results, with $20,425 million on revenues, reinforcing its position as the low-cost leader in the US and globally. Apart from the low fare structure model, the company intends to focus on customer service, recording one of the best performances among the main players in the industry. Southwest Airlines’ purpose is “to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel”, indicating already a customer-centric vision of its service business. The key objective of this paper is to apply the service excellence principles - using the framework proposed by Francis Frei – to Southwest Airlines, in order to discover the sources of success of this company founded in 1971.
Q3 - OE_Strengths Q3 - OE_Strengths What do you see as Delta’s particular strengths? "It 's a very value based company. It 's a company that always wants to do better every single day, so very forward thinking. It 's a company that takes care of its people. Whether you look at our salary increases that we 've seen over the last two, three years or whether you look at the fact that we have a very open and honest communication starting right from the top from Ed, all of that is geared toward the people, and the fact that we very value spaced, which helps all us feel comfortable when we go back home at the end of the day.
Singapore Airlines’ strategy is focus on high level of customer service and business travelers as important market target. To support these high-level quality standards it is important to offer new aircrafts so the depreciation short term is fully aligned with this vision. Question 5 Does the difference in the average age of Delta’s and Singapore’s aircraft fleets have any impact on the amount of depreciation expense? If so, how much? Singapore Airlines have to renew their fleet more frequently than Delta Airlines, due to a shorter aging period for their aircrafts.
SWOT analysis of UTC United Technologies Corporation is a top competitor in the commercial aerospace industry. The company’s key success factors are reducing costs and being the leader in their products and services quality. To achieve that, the company is committed to its Achieving Competitive Excellence program. Strengths: United Technologies Corporation owns a strong position at the market by providing diversified and wide range of products and solutions to its customers in the aerospace industry. This position enables the company to reach economies of scale.
One of the fundamental points of interest of the balanced scorecard is capacity for representatives and supervisors to see the relationship between their own execution assessment and money related measures identified with the authoritative objectives. Activity based costing system: To be fruitful in business operations, each organization needs to synchronize its exercises and forms with the corporate statement of purpose, being steady in conveying the item. Southwest Airlines advances itself as an on-time, ease supplier of air travel, conveying the guaranteed essential services to the clients. Organization successfully adjusts its authoritative structure and every single related operation on giving these purchaser services on the reported mission and objectives. Therefore, Southwest Airlines is the best minimal effort supplier of air travel in the United States.
In increasing our advertising budget, our goal is to inform and attract new customers about the new markets we will be servicing. The quality and training budget remained the same for this quarter. Our commitment to excellence led to the selection of level 3 maintenance. This would also help in getting the most efficient use out of our Aircraft. Quarter 6 Decisions: Trans-Caribbean Airways strategy had a positive impact on the company in the previous quarter decision.
Boeing has adopted a “Direct Point-to-Point Traffic” strategy since 2007. The new 787 Dreamliner was the solution to nonstop point-to-point flights between cities. The goal of the strategy was to build more mid-size planes that can be used for longer distances. The emphasis was mainly on passenger comfort, height humidity rates in the cabin, and a composite body made of carbon fiber. Boeing has remained a leading aircraft manufacturer and has created a positive image of their company all these years , and therefore customer satisfaction has remained
Part 3: Results and analysis To answer question 1. An analysis of the business performance, and question 2, an analysis of business strategy SWOT Analysis Strengths BA has a strong brand, in 2015 BA retained its title as the nation’s strongest brand [Smithers, 2015]. In addition to the below strengths, this explains how BA managed to increase their revenue passenger kilometres (RPK) [Appendix 4. Figure 8] in the year due to being well known as a reputable airline in the market, thus resulting in an increase in profit. BA has a strong safety reputation and was ranked the fifth safest airline [Smith, 2017], this means that passengers would be more likely to fly with BA, as they will feel more secure about their safety during the flight, and result in an increase in passengers booking with BA [evidenced in appendix 4.
Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States. Delta airline was expanding its business into low-cost airline segment by launching new independent subsidiary by the name of Song. Song’s primary business model was to target women and the segment of business class people. In effect to reduce the cost, Song management decided to fly high load factor on the drag of 900 miles. Moreover, the company increased the number of
It becomes the first airlines which starts the websites and becomes the number one airline website for sales and revenue. Southwest Airlines is devoted as the most elevated quality client administration fulfillment in the feeling of benevolence, warmth, singular pride and organization goodwill or sprit. So this carrier’s organization is known as the most elevated client administration fulfillment, most astounding on time execution rating and the least grievances from client for a long