Southwest Airlines is known as the nation’s low fare airlines and high customer satisfaction airlines. Southwest airlines have the fewest complaints among the all other airlines. By using the single type of aircraft, Southwest airlines capitalizes on low cost advantage which allows for simplified scheduling, operation and maintenance. Southwest Airlines is investing significant money for facilities, equipment’s and technology to proficiently handle clients like tickets, things' labels and the desktop application named as DING is introduced to alerts the customers about their exclusive deals. It becomes the first airlines which starts the websites and becomes the number one airline website for sales and revenue.
To achieve its profoundly aggressive position, Southwest Airlines has concentrated on four primary methodologies: being minimal effort, representative driven, future-minded, and separated. Southwest is an ease aircraft that spotlights on quick, nitty gritty administration. It has never served suppers, does not have propelled seat reservations, and flies just Boeing planes. These choices have offered Southwest some assistance with being adaptable notwithstanding the late abatements in plane travelers brought about by the 9/11 terrorist assaults and the world financial emergency. The organization did not need to roll out the radical improvements found in its rivals ' administrations on the grounds that it was at that point working as an ease
Introduction Southwest Airlines is the world’s largest low-cost airline.  It is headquartered in Dallas, Texas. The US airline operates more than 3400 flights every day. It has nearly 46000 employees and services 93 destinations in 41 US states and abroad.  It was founded by Rollin King and Herb Kelleher in 1967 and its current CEO is Gary C. Kelly.
Southwest uses a triple bottom line approach that takes into account “carrier 's performance and productivity, the importance of its people and the communities it serves, and its commitment to efficiency and the planet” (Southwest 2014). This approach has allowed them to be profitable for 41 consecutive years. Beginning in 1971 with its first flights Southwest started a new period of affordability in air travel that has even been described by the U.S. Department of Transportation as “The Southwest Effect” (Southwest 2014). Southwest makes the lowering of fares and passenger fees a very high importance. They allow passengers to check their bags for free and even change flights without a fee, a small difference in might apply.
One of the fundamental points of interest of the balanced scorecard is capacity for representatives and supervisors to see the relationship between their own execution assessment and money related measures identified with the authoritative objectives. Activity based costing system: To be fruitful in business operations, each organization needs to synchronize its exercises and forms with the corporate statement of purpose, being steady in conveying the item. Southwest Airlines advances itself as an on-time, ease supplier of air travel, conveying the guaranteed essential services to the clients. Organization successfully adjusts its authoritative structure and every single related operation on giving these purchaser services on the reported mission and objectives. Therefore, Southwest Airlines is the best minimal effort supplier of air travel in the United States.
As of November 2015, Southwest Airlines has scheduled service to 97 destinations in 40 states, Puerto Rico, and abroad. Their vision is to become the world’s most loved, most flown, and most profitable airline. In order to accomplish its vision, Southwest needs every one of its executives, pilots, and employees to work together for a
For example when united airlines chooses the right variables and does a proper market search for market segmentation it will be able to select one or more segments that it will serve profitably as well as easily. After that it can shift its focus on another segment and so on, which therefore leads to growth and
Southwest Airlines is a major airline company that provides air transportation in the United States and nearby international markets. Founded in 1967 by Rolling King and Herb Kelleher and commenced service on June 18, 1971, with three aircrafts and 25 employees with flights as low as $20 one-way fares to Dallas, Houston, and San Antonio. Southwest has been ranked #8 in Fortune’s list of World’s Most Admired Companies for 23rd consecutive years. In its 47th year of service, Southwest Airlines continues to provide exceptional customer service delivered by more than 55,000 employees topping 115 million passengers annually. Southwest Airlines serves 100 destinations in the United States and operates international flights to Mexico, Latin America, and the Caribbean.
What sets competitors apart in the airline industry is how they get their customers to their destination. When coming out ahead of their competitor’s airline companies must focus on three areas; competitive differentiation, service quality and productivity. When an airline company focuses on improving in these three fields they can increase their outreach and customer preference. The airline industry is also known for its nonlinear pricing because they sell economy, first class, business class etc. tickets and at different prices before a flight.
However, Airbus may offer a possible alternative product; but such product will not be, in any aspect, equal to the Dreamliner. In addition, the Dreamliner will be further supported by the history of and reputation of Boeing especially in terms of sales to commercial airline companies. Several years ago, Boeing learned its outsourcing lessons, and currently seeks to the right size to avoid being unable to work at full capacity. The Dreamliner should contribute to increased capacity, providing Boeing with additional profitable opportunities not associated with the Dreamliner. It is true that the size of the project and the use of new technology are known, but the impact of each is still unknown.