I chose the Hilton brand of hotels for my SWOT/STEEPLE analysis. It started 96 years ago as one small hotel, but today it has become one of the biggest brands of hotels in the world. The Hilton brand of hotels has several strengths. The popularity of the brand that is linked with its good service and prestige is one of them. Its large recognition has made it easy for tourists or frequent travelers to have a reliable and “luxurious” (of course, depending on the brand of the Hilton Hotel) place were they would feel confortable.
4) Health and Grooming. They are backed up with more than 80000 suppliers where they provide raw materials, logistic services, packaging, research and IT services and other support services. In this essay for analyzing the contents Porter’s Diamond model and Porters value chain tools being used in home country and supplier country respectively. Porter’s Diamond model explains through a diagram a set of competitive advantage as the basis for explaining the trade patterns between different countries. Porter’s value chain explains the activities taking place in a business and also it identifies the best activities which are to be outsourced.
By doing this it can increase the popularity of the brands and also gain more customer. However, by doing all this it will need to cost a large amount and therefore the prices of the products will increase which will effect the sale of the product as not much customer will be willing to spent a huge amount on an item. Conclusion In conclusion, Louis Vuitton is about the same as other high-end luxury brand company, as they create new design every new season. However Louis Vuitton is a most well known brand by others as Louis Vuitton partner with a huge number of luxury brands and and other high-end luxury brands like Chanel, Prada and Celine do not partner as much as Louis Vuitton. Therefore in order to maintain the current or even higher standard of Louis Vuitton they have to come up with more new designs and ideas than the other high-end luxury
The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and market analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees.
In some countries the product cannot be marketed in the same way as in other countries, since countries may have different values and hence perceive products differently. However, in globalization there exists uniformity in selling the product, and marketing is the same in all countries, and in this situation the company will standardize the product’s packaging leading to the benefits of economies of scale. These, as Young and Stalk (2004) believe occur when companies in moving production redesign the process, and not the product and its design. Hence, standardizing packaging and communication with suppliers reduces cost only and not the whole new line of product
External sources could add date to these internal sources such as the lifestyle details from business intelligence organizations with data mining tools application available a company can question these data. Intelligent questioning to these data could give answers to inquiries like, who is the most important customer? Which customer can easily shift to rival organizations? Which customer is likely to answer to a certain offer? For example, Spanish insurer AXA Saguaros e Inversions (AXA) is a fellow of the world giant AXA group, has over two million clients and has an income more than 1.8 billion Euros.
Trip Advisor allows their users to assign a numerical value to each of those features, computing the overall score of a hotel as the average of the feature scores. In the past few years The concept of delivering quality service for ensuring guests satisfaction to achieve guests’ loyalty and subsequent repeat business has always been a normal assumption on the part of many theorists and practitioners. The main discussion is whether high quality service actually encourages to satisfied guests to return for repeat visits to the same hotel, and conversely, whether low
One of the most important reason is good governance leading to better accounting disclosure which increases the confidence of investors and in turn facilitates greater market liquidity and capital formation by companies. Verrecchia (1999), Botosan and Plumlee, (2002) found that companies that do not take up meaningful governance measures can pay a considerable risk premium when competing for scarce capital in the public market. Graham et al. (2002), reports that the cost of poor governance is borne heavily by the minority shareholders, specifically in emerging markets where most of the public companies are family owned. Good corporate governance ensures that the companies take care of the interest of a wide range of constituencies as well as of the communities within which they operate.
Regarding a research from Princeton University 's Woodrow Wilson School, after reaching a peak of 75,000 dollars a year, people do not feel more cheerful when making the larger sums of money. Nevertheless, the aspirations of the wealthy are so lofty and unlimited that they always want to accumulate wealth and become fabulously richer than they are now or any other person in the world. Consequently, they seriously put a great deal of effort into their business and try to work as much as possible, which may cause various stress, severe depression, ... and lead to an unhappy life. Secondly, richness can also bring considerable confidence to people as letting them feel like they are on top of the world, which is definitely such an extremely marvelous and wonderful feeling. Besides, the large number of the rich are always treated with the utmost courtesy by friends, relatives, colleagues, ... even when they do not deserve it.
Some of the consumer concern about the hotel’s quality rather than the price. Hard Rock Hotel Penang was the hotel of choice when consumer visits the Batu Ferringhi area of Penang. Hard Rock Hotel Penang provides luxurious accommodation for those looking to relax while in Batu Ferringhi. After purchase the Hard Rock Hotel, consumer will feel delightful and maintain the satisfaction because of the stunning pool, excellent service and comfortable room. In the consumer perception, consumer likes to think base quality evaluation on Hard Rock Hotel because that enables them to justify their product decision as being rational or objective.