Sport Swot Analysis

Executive Summary

“Our Opportunities for growth are exciting and are not based upon chasing diminishing marginal returns” ~ Nigel Payne (Chairman Mr. Price)

This study sets out to analyse the existing business of Mr. Price Sport, understand the successes and failures achieved to date, and identify areas of potential improvement. Use has been made of several techniques to analyse Mr. Price Sport, including PESTLE, Porter’s Model and SWOT Analysis.

A strategic plan has been compiled with the intent of improving the business in the areas identified as being weaknesses or threats.

Company Background

Mr Price is a South African based retail company founded in 1885. It has been listed and traded on the Johannesburg Securities Exchange (JSE) since

Price has stores in several southern African countries including Kenya, Botswana, Namibia, Malawi, Tanzania, and South Africa.

Mr. Price founders, Laurie Chiappini and Stewart Cohen opened the first store in Durban in 1985. Their vision was to create a chain of factory shops stocking reasonably priced fashionable clothing.

The following year, the founders bought out the John Orr's business as well as two fashion chains Milady's and The Hub.

Less than a year later after disposing of the John Orr's department stores, enough capital was available to establish a new company initially called Speciality Store Company (Storeco). This included a growing number of Mr. Price outlets.

In 1996 the jeweller Galaxy & Co was acquired as well as the home textiles chain Sheet Street. The first Mr. Price Home store was launched in 1998.

Mr. Price Sport, the division I wish to focus on, was established in 2007. The table below reflects the various divisions within Mr. Price PESTLE analysis

PESTLE is an acronym which when expanded stands for Political, Economic, Social, Technological Legal and Environmental. It provides an overall view of the environment the company operates in and analyses this from many different angles. This analysis allows one to consider the impact of these areas on the operating performance and future plans of the

Effective marketing incorporates macro and micro-marketing strategies.

They are important concepts that when applied effectively can help to boost advertising results. Every businesses could and should consider the impacts of macro and micro impacts in their planning and strategy

Micro Environment

The micro environment is the immediate environment that impacts a business.

This includes considerations related to:

• Suppliers,

• Customers and

• Local stakeholders, including local government agencies or regulatory bodies.

The micro environment can generally be considered the local environment where the business operates and the business owner is likely to be aware of the impacts that they are faced with.

Macro Environment

The macro-environment includes those things that may impact small businesses but which are outside of their control. It is the larger, external environment within which businesses operate from an industry or economic standpoint.

Strategic Plan

Whilst Mr. Price is a large and well known business across South Africa, with a large customer base, opportunities to improve will always