Sports Footwear Case Study

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. History of Sports Footwear
The origins of the sneaker can be found on the canvas and light croquet shoes rubber soles, which were produced by New Liverpool Company (UK). At about the same time similar products were developed in America that became known as the sneaker name.
The 1970s saw an explosion in the sports shoe industry launched by competitive emerging companies such as Nike, Reebok, and Adidas. Unlike more established companies that managed to update their shoes annually, and shoes produced in line for particular sports. These new companies have been successful in using new materials, clever advertising, and cheaper sea production. This era saw the sneakers transformed from a functional product to a desired product and fashionable. …show more content…

This led to shoes just about every sport has dedicated: football (soccer) boots, tennis shoes, running shoes, etc.
It is expected that the global market for sports shoes to record considerable growth in the coming years due to the increase of retail culture. The global footwear market consists of aerobic shoes, walking shoes, leisure shoes, running shoes, sports shoes, hiking shoes, boots season, specialty boots, boots back bag and shoes trekking. Women, men and children are consumer groups in the global footwear market. The sports shoes footwear market is expected to grow rapidly due to the introduction of innovative sports shoes in various regions.
The global sports shoe market is segmented on the basis of class, geography, group of consumers, and retail distribution. For retail distribution, the global sports shoe market is classified in retail-based non-store and retail-based store. The growing interest of young people in sport, coupled with the growing interest in events such as the FIFA ICC Cricket World, the World Cup and the Olympics, has propelled the global market for shoes …show more content…

In geography, the world of sports shoes market is divided into Asia-Pacific, North America, Europe and Rest of World. At present, Asia-Pacific dominates the global market for sports shoes, representing 41.60% of the total market. Rising prices of shoes and growing environmental concerns are two factors that should limit the growth of global sports shoe market in the coming years.
1.1.2. Indian Scenario
Indians are becoming more health conscious, and this is in the number of gyms and sports centers obvious that have proliferated in the last decade. The media is partly responsible for the spread of the fever of health awareness and the Indian community benefits.
A sector which is most of the growing awareness of Indian health has benefited the industry of the sports shoe. We cannot participate in activities in sports activities without proper footwear, and this has badly turnover of undertakings sneakers up.
The sports industry in India is estimated at crores between Rs.3,500 and Rs.5,000 crores. And the clear leader in sports shoes from Reebok. In fact, Reebok holds a 46% share of the market in India and India is the only country in which the values of the Reebok brand that both Nike and Adidas surpassed. In fact, Nike has only 11% market

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