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Sports Goods Industry In Pakistan

744 Words3 Pages

The research focuses on the prevailing issues and challenges faced by sports goods industry in Pakistan. The share of Pakistan sports goods in total exports of Pakistan is 1.51% (2015-16) with football as major export product having 43% share of total sports goods exported in 2012-13 and major export of Pakistan sports goods are to Europe. This study is an attempt to analyze the contribution of sports goods industry in economic growth of Pakistan. This paper depicts importance of sports goods industry for Pakistan. SWOT analysis of Pakistan sports goods industry is presented along statistical values. The results will facilitate sports good industry of Pakistan which exceeds its annual export income of USD 338 million and Sports sectors engaged …show more content…

The share of Pakistan sports goods in total exports of Pakistan is 1.51% (2015-16) with football as major export product having 43% share of total sports goods exported in 2012-13 and major export of Pakistan sports goods are to Europe. This study is an attempt to analyze the contribution of sports goods industry in economic growth of Pakistan. This paper depicts importance of sports goods industry for Pakistan; it also analyzes the SWOT analysis of Pakistan sports goods industry, while various facts and figures are discussed as well. The Pakistan Sports goods and manufacturing association plays vital role in promotion of this industry. Although Sialkot, situated in the Punjab province of Pakistan, who is expert in producing and exporting sports goods and sport accessories all over the world since 100 …show more content…

When we go back in 1883, first time when Sadar Ganda Sing and Bahadur Sing bring forth the factory to manufacture sports goods for army of British in northern sub-continent.In the factory then they produced cricket bats, polo sticks and hockey sticks. Later, they penetrated into sportswear manufacturing too. Today the sports goods as well as the sportswear sector of Sialkot are at its peak (Elahi, 2013). STRUCTURE AND TRENDS Almost 80% of the sports goods exported consist of these three sub-sectors; Football, sportswear and Gloves. Manufacturing of sportswear and gloves is done mostly within factories whereas manufacturing of football is considered exceptional and that is a very important process: Normally Football stitching is done within 60 km from the Sialkot and football stitching is outsourced. Sialkot and the nearby areas of Sialkot city are very important areas and known to the world for the manufacturing of sports goods, the overview and estimates of sports goods and role of Sialkot is as follows (Karim, 2009): • Firms which are presently working are 300 or more in number that are registered with Pakistan Sports Goods Manufactures and Exports Association (PSGMEA). • Firms which are registered with Sialkot Chamber of Commerce and Industry are 20k or more in

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