Sports Tourism Case Study

1843 Words8 Pages

Factors Influencing Tourists’ Choice to Visit a Sport Tourism Destination:
A Case Study in Yabuli Ski Resort, China

TM1402 Single 徐昀智 2014212227
1. Abstract
Background: With the development of economy and the improvement of social, people are paying more and more attention to relaxing and experiencing. Sports tourism is not only a new tourism product, but also a combination of sports and tourism. Yabuli ski resort, which is Located in Heilongjiang province of China, is a national ski tourism resort.

Problem: As the increase of the ski resort, managers began to build new facilities and conduct new marketing campaigns. However, other factors such as accommodations, food, tourist services that affect the choice of destination still not taken …show more content…

Here is the research model.

Figure 1 Research Model

Financial costs are an important factor in deciding to participate in sports events (Zhang, 1995). Zhang (2006) found the lower the level of consumption, the higher the acceptability of tourists. The cost of participating in a sports trip includes transportation, accommodation, attractions, tickets and food (Mohan, 2010). Therefore, this paper proposed the Hypothesis 1:

Hypothesis 1: Consumption will have a negative impact on the number of sports travellers to the destination.

Security is the basic condition for the development of tourism and the basic determinant factor of tourism economic growth, which directly influences the tourist activities and tourism aspirations (Wang, 2009). Presumably, sports travelers may be more sensitive to safety problems related to destinations, as many sports are gathered in crowds and / or outdoors, where security is difficult to guarantee (Roche, 2013).
Therefore, this paper proposed the Hypothesis …show more content…

Items for variables
Variables Items
Overall Travel
Expenditure I think the Yabuli ski resort’s traffic cost is very high.
I think the Yabuli ski resort’s accommodation cost is very high.
I think the Yabuli ski resort’s food cost is very high.
I think the attractions cost of Yabuli ski resort is very high.
Food I think I can enjoy different kinds of food in Yabuli ski resort.
I think the local food is very delicious Yabuli ski resort.
I think the local food makes me very satisfied in Yabuli ski resort.
Accommodation I think the hotel has provided me with good service.
I think the facilities in the room are very good.
I think I can accept the room price in the hotel.
I think the hotel staff has an active attitude of service.
I think the hotel is very close to the ski resort.
Security I think the local public security is very good.
I think the Yabuli ski resort have safety adequate measures.
I think there are professionals to protect my safety in ski resort.
Accessibility I think the Yabuli ski resort has convenient transportation.
I think I can through a variety of modes of transportation to Yabuli ski resort.
Sports Facilities I think the sports facilities of the Yabuli ski resort is

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