ipl-logo

Nike Business Environment

1423 Words6 Pages

Introduction
This report discusses the performance of selected sportswear industry in UK and India over the period from 2007 to 2014. The selected sportswear company is Nike. This explains how macroeconomic policy and two elements of the business environment have impacted the industry as a whole and the major companies within the industry such as political, technological, social and international trade (imports and exports) during the 2007 to 2014 period. This paper also illustrates the ability to recognise the dynamic business environment of two different countries such as UK and India. Furthermore, this business report will explain and analyse the impact of recent macroeconomic and financial developments on business.
Factors Influence the …show more content…

In the view of Chibba (2013), in UK, the company has faced many controversies with regard to its CSR position in international value chain. It is identified that the company has followed industrial code as well as outsource its labor due to low wages in emerging nations. According to Ciochetto (2013), Nike on the global level took labor ad working condition and has been brought under discussion in front of majority people. The company entered in the Indian market by offering its sporting goods manufacturing business for 26 years in order to accomplish $1 billion in sales in India. This identifies that India has accounted for 8% to 9% of international market share. On the other hand, it is also identified that Nike opened various retail stores in UK every year in order to have an effective way which solve the unemployment situation in the country. On the other hand, the company gets strong support from the Indian …show more content…

This is adequate to cover completely three thousand and five hundred football fields, or take ten laps around the Earth. Of all items intended to utilise polyester, is 19% of reused material. In monetary year 2013, 43% were utilised to over articles of clothing to reused polyester than in financial year 2012. The architects of Nike have the devices to fuse best materials in their outlines, utilising the Sustainability Index which Nike measure four criteria: waste, water, vitality and chemicals. It is conceivable to discover reused polyester in an assortment of items: ladies' trousers (legend gasp), breeches (brief time) in even national soccer groups' units (which are produced using a normal of 18 plastic reused bottles each). Additionally, it takes note of that Nike's practices not just result in lower and higher gainfulness costs and additionally more effective procedures, not so much waste but rather more imaginative items and all the more brave outlines in addition to incredible advantage to nature in both countries (Leavy,

Show More
Related

  • Summary Of The Noble Feat Of Nike By Johan Norberg

    955 Words  | 4 Pages

    The article “The Noble Feat of Nike” by Johan Norberg talks about how Nike is gaining numerous benefits because of its location in a Third World communist country, Vietnam. Majority factory workers have endured extreme conditions in life, which is why they do not demand or expect too high, unlike Americans who would not accept such circumstances without increased wages. Nike has been providing factory workers with favorable wages, education, medical aid, and meals, but all this is only possible because Nike has always targeted a poor country. Indirectly, Nike not only obtains money through making quality gym shoes, but also through investing in poor country and earning extra dollars. Furthermore, this article also shows statistics on how Nike has improved, within a decade by saying that $54 a month of income leads to workers buying a bicycle after 2 years; otherwise every individual has to walk several miles a day.

    Read More

  • The 1980s: The Sporting Goods Industry

    317 Words  | 2 Pages

    The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.

    Read More

  • Nike Code Of Ethics Summary

    1252 Words  | 6 Pages

    UNETHICAL BUSINESS CASE STUDY ON NIKE Summary This project is focused onthe unethical behaviors of Nike. The essay will be exploring the ethical situation of Nike, the unethical behaviors, as well as the company’s role in reducing and correcting its unethical issues. Nike is no doubt one of the world’s leading footwear and apparel company, but continues to outsource its manufacturing to factories in Asian countries like China, Thailand, Bangladesh, India, and South Korea.

    Read More

  • Nike's Success In Football Since 1994 Case Study

    1252 Words  | 6 Pages

    1) Explain Nikes success in Football since 1994 Nikes strategy in the marketing world has evolved every year, growing and becoming stronger and more world wide known. In 1994, Nike in the football world was small and wasn’t keeping up with the big competitor of Adidas. Nike took every chance they received to grow their brand internationally which started off with the world cup in 1994 in the United States.

    Read More

  • Nike Vs Under Armour Research Paper

    620 Words  | 3 Pages

    When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

    Read More

  • Nike Equality Adisement Analysis

    1255 Words  | 6 Pages

    When a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

    Read More

  • Porter's Five Forces Analysis Of Under Armour

    1271 Words  | 6 Pages

    To begin with, it is crucial to identify the industry. The athletic footwear and fitness apparel industry constitutes of somewhat 25 companies which offer sportswear, sports accessories, sports footwear, and sports equipment. Some brands even offer casual wear. Competitors in the industry have relatively high prices due to their products' durability and innovated materials used in manufacturing them. Porter's five forces which will be used in the analysis below are: competitive rivalry, bargaining power of suppliers, bargaining power of customers, threat of news entrants, and threat of substitute products.

    Read More

  • Nike's Advantage Of Globalization

    1063 Words  | 5 Pages

    Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.

    Read More

  • Micro Environmental Factors Of Nike

    1368 Words  | 6 Pages

    This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups

    Read More

  • What Is Nike's Competitive Strategy

    789 Words  | 4 Pages

    Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

    Read More

More about Nike Business Environment

Open Document