ipl-logo

Sproles And King Fashion Theory

2111 Words9 Pages

As suggested by Sproles and King (1973), contemporary research on fashion is focused on two key market segments ,the fashion innovators which are the consumers of the new style, fashion and trend, and the fashion opinion leaders or the communicators of fashion .
The historical measurement of the fashion theory states that the innovators or the fashion opinion leaders form the main links to be able to obtain prime sales targets and to achieve high volume in the fashion market.
King, came out with a “trickle down” theory, which suggested the role of fashion opinion leaders in the fashion industry and studied the fashion change agents and the fashion adoption process. Later Summers (1970), worked on the relationship between the roles of the fashion opinion leaders in the process of fashion adoption. Both the studies found out that both, the opinion leaders of fashion and the leaders of fashion play a vital role in the fashion adoption, and are the key market to attain high sales volume.
Further, Baumgartner(1975) researched on the relation and the interconnectivity of fashion innovator , the fashion leader and the innovative communicator .The results of this study pointed out two dimensions of fashion, the activity and the behavior. Sproles and King(1973) worked intensively on the fashion involvement and the consumer behavior and constructed a fashion involvement index which carved out five dimensions of fashion involvement.
The first dimension researched by Sproles and King

Show More
Related

  • Social Classes During The Elizabethan Era

    156 Words  | 1 Pages

    wearing the same clothes every single day. It is obvious to compare them to the lower classes of the Elizabethan men. But high school is just one place to observe this, another would be walking down the streets of Hollywood. There, you are able to find people in every class of society. You can see the very rich and wealthy all the way down to the lowest of classes.

    Read More

  • The Similarities Between Edward King's Life And Work

    197 Words  | 1 Pages

    While at the school on St. Simons Island, Baker married Edward King, a black noncommissioned officer in the Union forces. For three years she moved with her husband's and brothers' regiment, serving as nurse and laundress, and teaching many of the black soldiers to read and write during their off-duty hours. In 1866 she and Edward returned to Savannah, where she established a school for the freed children. Edward King died in September 1866, a few months before the birth of their first child. In 1867 she returned to her native Liberty County to establish another school.

    Read More

  • King Philip's Perspective Analysis

    195 Words  | 1 Pages

    he Natives were being treated unfairly by the Puritans caused the King Philip’s War of 1675. King Philip's believed that the colonists took his land without his permission. In document A, “King Philip’s Perspective” King Philip stated, “the English made them drunk and then cheated them ; that now, they had no hope left to keep any land.” Both authors in both documents wrote that King Philip lost land from the colonists. In document B, “Colonists‘ Perspective” Edward Randolph said, “God is punishing them for their behavior."

    Read More

  • Totalitarianism In The Once And Future King

    882 Words  | 4 Pages

    The novel The Once and Future King by T. H. White features a character named Merlyn, who is a wizard and also a mentor for the Wart. He teaches Wart skills that are important for a ruler to have by turning him into different animals and sending him on adventures. During his adventures he learns numerous lessons from the different animals. White uses the ants and the pike in order to critique World War Two and totalitarianism and reach the overall message that humanity has become greedy, malevolent and barbaric. The rise of a totalitarian leader is exemplified in the moat and

    Read More

  • Jean Domat's Social Order And Absolute Monarchy

    1340 Words  | 6 Pages

    HIST 3005 Contreras 1 Luis Contreras Sophie Tunney 12/3/2018 The Needs of the people When a form of governing a state becomes obsolete it is sometimes best to do away with that form of governance and install a new form of government. In our “Shaping Of The Modern World” textbook we can find the source “Common sense” by Thomas Paine explaining how ineffective England’s rule over the colonies is, and we can also find “Social Order And Absolute Monarchy” by Jean Domat which argues in favor of absolute rule by the monarchy. Domat’s idea of absolute monarchy is flawed however because when a monarchy is in power it limits the growth of the state, stomp on the natural rights of its citizen’s, their decisions will affect their people

    Read More

  • Imogene King's Framework Analysis

    1323 Words  | 6 Pages

    One ethical obligation nurses are required to fulfil during their shift is to ensure no harm is done to their patient. Due to nursing shortages and too many patient’s, nurses are finding this hard to do. Ethics help nurses make the right decisions with the guidance of their morals, but due to shortages and overworked nurses they tend to feel dissatisfied with their jobs. This results from unsafe work environments, lack of time for communication and quality care of patients. “Understaffing and overtime hours have been associated with increases in patient mortality, hospital-acquired infections, shock, and bloodstream infections” (Kane et al., 2007b).

    Read More

  • Social Class In The Elizabethan Age

    1038 Words  | 5 Pages

    Social class played a key role in the Elizabethan Age; without social hierarchy society would have fallen apart, the people did not know of anything else other than the role of classes. Each class had different situations of life, some were wealthy and had nice homes while others were poor and living off of the streets. The class rankings were given to each individual by situations such as birth, fame, wealth, and known skills(“Elizabethan Era.”). One could only move up a class by the Queen's approval, obtaining sudden wealth, going into debt, losing your job, and many other specific conditions(“Elizabethan Era - The Lost Colony.”). For instance, marriage between two people from separate classes could alter social class and was often frowned upon.

    Read More

  • Absolute Monarchy In The 17th Century Essay

    987 Words  | 4 Pages

    Shanti Gurung History 101 Final Exam Professor Montague 12/06/2015 1. As some 16th and 17th c. leaders sought to strengthen their control over both the legislative and administrative machinery of their respective kingdoms, others witnessed the destruction of absolutism as their principle governing philosophy. What obstacles did English royalty face in their effort to establish an absolute monarchy in the early decades of the 17th century? (Hint: Remember the tactics monarchs employed to achieve absolutism.)

    Read More

  • Borders Thomas King Analysis

    655 Words  | 3 Pages

    In this acclaimed short, Borders by Thomas King many themes occur through the rising action to the climax making it a truly symbolic book about identity. This story is set on the border of Alberta crossing into America where there are two remaining BlackFoot reserves on each side. The mother who is the protagonist and the son who is narrating a story of a mother visiting her daughter across the border with the border patrol as the antagonist. This story is a portrayal of an example of being categorized into different sections depending on what you call yourself. It is about refusing to integrate into society's norms or to be ignorant to think people are divided into a limited amount of groups.

    Read More

  • Marjorie Lee Browne Research Paper

    758 Words  | 4 Pages

    As a scholar, Marjorie Lee Browne left a great mark at North Carolina Central University. Not only did she serve as Chair of the Mathematics Department, make a reputation as a phenomenal professor, and write the proposal that won the school the IBM grant, she was also Principal Investigator, Coordinator of the Mathematics Section and Lecturer of the Summer Institute for Secondary School Science and Mathematics Teachers. Browne also wrote a paper entitled A Note on the Classical Groups which was published in the American Mathematics Monthly in

    Read More

  • Role Of Clothing In The Great Gatsby

    1738 Words  | 7 Pages

    When meeting someone for the first time a large part of an initial impression is their clothing. The color, quality and style of their clothing gives information about them as a person that may or may not be true. F. Scott Fitzgerald, the author of The Great Gatsby, utilizes clothing as an informer of each character’s lifestyle and their desires. Fitzgerald carefully depicts each character’s clothing using color, material, and quality to expose their insecurities. He uses clothing to show how each character wants to be perceived.

    Read More

  • Louis XIV: An Absolute Monarchy

    1797 Words  | 8 Pages

    An absolute monarch can be defined as a ruler who rules without any interference from the nobles, having complete, utter and unrestricted rule over his people. Louis XIV of France was a key model of an absolute monarch during the time seen as a man to whom there was no equal intellectually, militarily or physically. His absolute monarchy was one of the most successful during the Age of Absolution, having the longest rule of any monarch in Europe. The king's rule was extremely successful due to his control over both the nobility and his own people, the massive and powerful army that he embarked on creating for his nation as well as the revenue he attained through his taxation of his people and use of mercantilism. France has not since or prior

    Read More

  • Theme Of Clothes In The Great Gatsby

    1073 Words  | 5 Pages

    The 1920s is known for the jazz age also called the roaring twenties. In that time America was undergoing lots of changes economically, socially and culturally. One of the major changes that took place was in the fashion. Fitzgerald in his writing shows not only the fashion but also the clothes symbolizes other too. One of the symbols greatly used in the great Gatsby is the symbolization of clothes, how they represent different things at different times.

    Read More

  • Essay On Fast Fashion

    875 Words  | 4 Pages

    Emergence of fast fashion has brought a drastic change in the fashion industry on a global level. Over the past decade it has brought a significant development in the retail sector as well as consumer behavior. This essay highlights the challenges and the opportunities as well as short term and long-term impacts of fast fashion on the industry. Fashion is a style of clothing or dressing at a particular time or place. Fashion is dynamic that is it keeps changing or evolving with time.

    Read More

  • Sociology Of Fashion

    2703 Words  | 11 Pages

    Fashion is more common in current society than in the ancient tribes or peasant communities. Modern society is an open one where class differences are not as severe as in primitive society. Its urban and mobile class structure allows people to develop its own personality taste and implement its new course. The modern world is more open-minded to differences and consequently places few restraints on the cycle of fashion. Our principles of judgment have also changed.

    Read More

More about Sproles And King Fashion Theory

Open Document