Sri Lankan Airlines Case Study

Sri Lankan Air line is the national airline of Sri Lanka which is founded in 1978 as Air Ceylon. It’s started its operation on 1979 of National Carrier of Sri Lanka and within 36 years the airline has expanded its services with Bandaranayaka International Airport and Mattala Rajapaksha International Airport.
Air Ceylon is the initial name until it’s acquired by the Emirates and rebranded as “Sri Lankan” in 1998 and introduced current livery logo. Even after the Emirates partnership has been over company continuously used rebranded name and logo.
Sri Lankan Airline is a member of IATA and ICAO. Thus the company is able toprovide servicesin 99destinations in 47countries in Middle East, South East Asia, South East Far East, North America, Australia

We provide our customers with a reliable and pleasant travel experience. We provide our business partners with a variety of innovative, professional and mutually profitable services. We meet Shareholder expectations of profitably marketing Sri Lanka and contributing towards the well-being of Society. We are a competent, proactive and diligent team. Our contribution is recognized and rewarded.”

Core share partners
Sri Lankan Airline is core share with few organizations to provide more quality services to its customers while expanding its services to 45 destinations. Sri Lankan Airline has provide mutual core share services joining with Etihad Airways, Malaysia Airline, Air Canada, S7, Oman Air, Finnair, Asian Airlines, Alitalia, Japan Airlines and Mihin Lanka. Further Air India and Saudi Arabian Airlines also core share for some of the Sri Lankan routes.
With the core share partners ration hands Sri Lankan Airline competent to enhance customer care, increasing revenue, improving the bottom line achieving the targets as per the business plans.
Subsidiaries of Sri Lankan Airlines
To become a member of one world the strength of the subsidiaries are too essential. They

Since it’s the tranquil way to reach to broader global community. Thus nowadays overall world 24,000 commercial aircraft cross over the skies operating 80,000 flights carrying over 10 million passengers daily. It’s become the major contribution for the global economy.
On the other hands community choose the air travels as safe and speedier, comfortable way to travel among the countries. Even The air transports create a tremendous value to its customers providing more value added services to them.
There are many ways to categories the aviation industry. One is based on the customers purposes .
They are business traveler and the leisure time travelers too. Business travelers are important to airline because they are more often travel several times throughout the year and they expected higher services based on their economic class. Leisure travelers are more price sensitive and expected premium services based on their purchasing power. Thus compare to business travelers the profit earn form the leisure travelers are quite less.
In many countries the government at least half control the aviation industry. But the countries like U.S.A and UK they have private held airlines