Srilanke Consumer Behaviour

Analyse consumer behaviour for specific international markets

Introduction

In this assignment report I will explore the emerging market of Sri Lanka. This assignment report will focus on the analysis of the selected country.

Your rationale for selecting the identified country based on your review of the TTNQ Marketing Plan.

 A market analysis of your chosen country, including potential for growth, size of the market and trends in tourism and any other factors you consider relevant.

Potential growth:

• Long-term growth or immediate rewards: The country always encourage to visitors to do the right thing. They will reward with small gift and charity donaton.This will be the long term rewards. On the other hand the country, they always energies

Culture is impact on marketing consumers is based on the values,symbols,rituals,

And thoughts of processes.People purchasing the goods based on the welfare of group. Culture will be affected to the demand of the marketing success because different people have different aspect of the product.

Lifestyle Life style of srialnka is the main cultivation agriculture. Lifestyle is most important factor because it depends on the Srilankan people’s wages. Some people consume the products very well because they have enough money to spend some other poor people don’t have money to spend what they want. Lifestyle may affect to demand of TNQ because Srilankan people have very simple lifestyle. Therefore when they purchase the good they considering the price of the goods.

Attitudes We can see there is different kind of people who has different attitudes in Srilanka. Some people have positive attitudes and some of them have negative. Some people have the attitude of when consume the product, they always che People think twice whenever they want to purchase the goods, whether they are worth or

It becomes a big concern since there have been the increasing of children using the internets, emails and text messages and advertisers intend to widespread use these tools to market products directly to children. TTNQ will get the approval from their parents to ensure their children’s’ welfare are maximum protected from invasion of the privacies. $ 1250.00

Marketing strategy 2:Tele marketing When TTNQ makes the direct contacts with the customers they need to be aware of the identification requirements such as informing customers of their names, companies they represent and the company address along with the purposes of this contact. $ 2500.00

Marketing strategy 3: Marketing of goods When TTNQ promotes their products and services, it needs to ensure that any branding, statements, quotes or any other representation are not false or misleading. Also it needs to comply with the privacy legislations and spam regulation. $