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St Kevin College Identity Analysis

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The two texts are both websites in the written mode for the schools Alia College and St Kevin's College. The text from Alia college is regarding the Schools VCE program whilst the text from St Kevin's College is the headmaster's address and gives his overall vision for the school. Nevertheless the two texts share a persuasive function that aims to advertise the school with the audience. This is achieved through efforts to associate a unique set of values with each text and its respective school, thereby facilitating the creation of two distinctive identities. These effects are recognisable in the register of the two texts where text A is moderately informal, whilst text B is relatively more formal.

The two texts aim to propagate the unique identity that is associated with each school, leading to a distinctive set of …show more content…

The text uses non-standard modifiers such as using 'Alia' (24) to modify 'type' (24) relying on the authors knowledge of the Alia College Identity, for inference to generate a positive denotation. This builds solidarity as it consolidates the audiences thoughts about Alia and therefore emphasises shared knowledge. More colloquial lexis such as 'pretty good' (22) also build rapport as the make the text appear more conversational. This further builds upon the idea of Alia as a community further supporting the persuasive function by giving the audience a sense of Alia college. Text B also aims to build rapport through the strong emphasis on community, using the metaphor 'the spirit and atmosphere of St Kevin's is unique' (2) to prominently feature their values. This is exemplified in the collocation of 'make a difference' (4-5) showing the positive attributes the principal is aiming to instil in the school community. Thus assisting in the creation of community spirit and identity within the

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