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Stakeholder Analysis Of Ante Display

1071 Words5 Pages

The research report is based on secondary research on a service based company ‘Antone displays’ working in the UK with their innovative work team in the market. The paper intent to evaluate a brief overview of the company along with the external factors that directly affect the internal and external working of Antone displays by means of different analytical tools. These tools include STEEPLE model, Extended Marketing Mix, cultural analysis and Stakeholder analysis to understand different factors that affect the development and progress of the company.
Antone Displays – Service Sector
Antone Display is a UK based service based shoplifting company that deals in various diverse sectors founded by Mr and Mrs Robert Grey in 1960 as RG Display. …show more content…

All of these companies are listed under the Innovate UK competition and Antone Displays stands on second position among seventeen services based company in the UK. Antone Display is known for their excellent shoplifting, and installation services and low financial risk score in the UK service sector. On the contrary, there are many sectors that Antone Display is associated with included Fragrance and beauty, fashion, jewellery, sports, home ware, electrical, publishing, and commercial. In addition, Antone display is associated with various CSR projects that make their position strong in the UK service sector (Antone Displays, 2010).
External Influences – STEEPLE Model
STEEPLE analytical model is an advance analytical model that helps the company to highlight the external factors that affect the working and progress of the company in the market. There are different external factors associated with the alphabets included in STEEPLE that are,
Social
• The increasing dependency of online and social media shopping make is beneficial for the company and their door to door delivery …show more content…

• It is important for Antone Displays to record and maintain clear records regarding their internal and external operations especially in regards of their environmental and employees policies to avoid any legal issues (Antone Displays, 2010).
Ethical
• The main issue that the service companies face in the UK service sector includes the pattern of their marketing policies that increases the knowledge of their work among people.
• There are limited sources to explain the ethical limits to the company however, it is important for Antone Displays to maintain their marketing and working policies to avoid any ethical issues in their business (Antone Displays, 2010).
Extended Marketing Mix – Seven P’s
Marketing Mix is an analytical tool that helps the company to highlight their internal working with their marketing campaigns among the people to increase their knowledge range (Barrett & Weinstein, 2015). The four basic elements of the marketing mix include,

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