Stakeholder Analysis Task Assignment

Task 1: Detailed stakeholder analysis

Stakeholder analysis is an approach to making policy decisions, primarily in business, which is based on identifying and prioritizing the interests different groups have in an institution. A stakeholder analysis examines the stakes which shareholders, suppliers, customers, employees, or communities may have in a particular issue (Alfred A. Marcus and Douglas Smith)

The method used to identify the stakeholders in Amral’s Travel Service is Task by Task Assessment. According to clayton (2014) task by task assignment helps identify stakeholders who are involved in making the task happen for example in Amral’s Travel, such stakeholders will be employees, suppliers and the government. Stakeholders who are affected

I used SPECTRES because it gives me sight of additional factors such as commercial and regulatory which is beneficial to planning the change project. The following paragraphs explains the analysis regarding the change project at Amral’s Travel Service.

Social Factor:

Demographic change will impact upon the types of tourists that will travel, where they originate from, where they travel to, the types of accommodation they require, and the activities they engage in while away. Demographics which affect the change is the rise in population (http://www.travelio.net/the-impact-of-demographic-change-on-tourism.html ) the new destination is targeted to both young and old population. Due to the ageing population, the agency offers travel insurance to ensure their customers are protected if they fall ill while travelling.

Political factor:

This factor can have a great influenced in the change project. External politic refer to those which the stakeholders have no control over such as tariffs, government regulations and tax policies that the firm must comply with (http://www.brighthubpm.com/project-planning/51754-components-of-a-pestle-analysis/ ) these factors increases the business cost reducing the agency revenue. However, The Government benefits from increased revenue, they protect the rights of the consumers and encourages political

The first main key stakeholder of the Travel agency is the Government: the government will have high power but low interest in the business. The government has power because the government agents must give consent to grant certain license and approved any alien airlines arriving and departing their country. In addition, the government ensures that agency pays their taxes when its due otherwise the agency will have faced with fines eroding their revenue.
The second main stakeholder is Suppliers: they have high interest but low power. They don’t have the power to affect the change, but they interest lies in knowing that they will be supplying the agency no matter the change because if suppliers are no longer required this means that the change will affect they cash flow negatively
The third main stakeholder is employee: They have high power but low interest. Employees are the most valuable assets of a business. Without them who will be able to carry out the change process thus resulting in high power employees. However, in Amral’s Travel, the employees have low power and low interest as they accept the change without knowing the risk associated with change because they opinions are not valued, and they are easily influenced to change from one project to another with minimal engagement