Stakeholder Engagement

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Stakeholder engagement is the process used by an organization to engage relevant stakeholders for a purpose to achieve accepted outcomes (AccountAbility, 2008). According to Johnson and Scholes (1999) adapted from the Mendalow matrix to assign a stakeholder relationship strategy adopt to manage stakeholder groups according to their level of influence /power and interest The below diagram shows Amral’s Travel stakeholders power and interest High Power Low interest The government High Power High Interest Owner Low Power Low Interest The employees Low Power High Interest The suppliers Interest of stakeholders Power Of Stake Holder Not only different stakeholders have different interest and power, but they also react differently to changes. …show more content…

Video conferencing allows the managers and employees from different location to be communicated with. One of advantage of video calling is that it saves time from travelling to reach to head office for the change to be conveyed. During the call employees can ask questions about the change, share ideas and oppose when the change is not fully understood. However, whilst calling, employees may not be paying full attention to the call this will result in important information being ignored. When employees lack knowledge it will be difficult to answer customer’s questions regarding the …show more content…

Survey allows the agency to collect opinions and thoughts about the change. Feedback is very important as it allows the agency to know if that stakeholder is being satisfied and if employees are achieving the organizational goals. Surveys are low cost and convenient data gathering: The cons of surveys inflexible designs and inappropriateness of questions as outlined (https://explorable.com/advantages-and-disadvantages-of-surveys ) Focus groups: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population(Merriam Webster 2018) Focus groups pros are it provides an increased reach and group answers can be developed. However, its limitations is the results can be altered with strong leadership as outlined https://brandongaille.com/12-pros-and-cons-of-focus-groups/ Focus groups will benefit the agency as the responses from the groups can be build be upon to improve the firms image and charted packages. If the responses are altered by leaders, it will not true because it influenced by someone’s

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