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Star Cruise Marketing Strategy

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Cruises For cruise service, www.12 FLY.com.my has to partner with the third largest cruise company through beautiful cruise ships and top-of-the-line cruise travel amenities.. The cruise company was called Star-Cruise and start operates at 10 November 1993. Star-Cruise chairman is Tan Sri Lim Kok Thay, son of the Tan Sri Lim Goh Tong who is Genting Highland’s founder. In 12fly, cruises will help Star-Cruise promote their package and vacation. Normally, a cruise services package include dining options, accommodations, on board cruise activities and entertainment etc. Star-Cruise contains beautiful cruises and each cruise renamed by horoscope providing service to customers who around the world and interesting in cruise travel. Cruise service is all around the world includes China, Hong Kong, Japan, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand and Vietnam etc. In the www.12fly.com.my home page, we can click into cruise service by two ways, first is in a row of red color, another way is below advertisement with picture and colorful paint. Once click into the cruise service, you can see about cruise service introduction. After that, five …show more content…

After that, fill in the nationality (example: Malaysian) and choice of cruise (example, LIBRA). Below choice of cabin (example: DB or DC – it depends what cabin you choose) need to fill in 2 choices of itinerary (example: 1-5 choose the 2 choice of more suitable and fill it in the blank) in each space and travelers detail (example: LEE HUI-[full name as shown in passport]). Next step, remark or additional request (example, the dining option that you must mention that you are a vegetarian or you just need the halal

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