Star Wars Argumentative Analysis

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Most millennials would have watched or heard of Star Wars and Indiana Jones. Star Wars is said to be one of the first films which led to science fiction becoming a blockbuster genre for coming generations. Star Wars references are embedded in the popular mainstream culture such as “Help me, Obi-Wan Kenobi. You’re my only hope” and “Do or Do Not. There is no try”. George Lucas, owner of Lucasfilm, is responsible for bringing the world of Star Wars to us. Disney, the 2nd largest media conglomerate in terms of revenue, is also best known for the products of its film studio, Walt Disney Studios, which has seen immense success and made ambitious acquisitions such as Marvel Studios and Pixar in recent years. In 2011, they made another ambitious…show more content…
The first negotiation tactic used was sending in the big guns first, as Bob Iger, Disney’s CEO, went to discuss the possibility of acquiring Lucasfilm, which showed George Lucas the seriousness and intent of the company in taking the brand forward. Another key point of leverage was that Disney and Lucasfilm had previously collaborated on making themed rides for Star Wars and Indiana Jones at various Walt Disney Parks and Resorts. When two firms have worked together before, there is an established level of trust and it is more likely that they could work…show more content…
Both parties win something and lose something, but they believe that at the end of the tarnation is more balanced. Integrative negotiations have shown us how sometimes both parties benefit. We need to know what the other party can offer and know what our strengths are before we can try making a negotiation. Also, a relationship allows people to get better deals with time. A relationship based transaction may not benefit in the short run, but there is potential for long-term gain. I think we should consider these factors before making a transaction. This was a well conducted negotiation, and the only further thing Disney could have done better is that it could have gotten the sale at a lower price. George Lucas could have looked to take more creative control during the deal, but he didn’t want to release further movies. However, with 1 billion recouped from just 2 movie earnings, the transaction looks a bargain for
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