Starbucks Cappuccino Case Study

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The Product Category Chosen product The product I have chosen for this assessment purchase experience is a Cappuccino from Starbucks Australia With less milk than a latte. This specific coffee belongs to the Beverages product category group such as the following: Café latte, espresso, brewed coffee, espresso macchiato There are sub-categories within the category are iced Coffees, Espresso Beverages, Chocolate Beverages, Frappuccino Blended, iced latte and some Refreshers. THE 4Ps Product Starbucks is the largest coffeehouse company in the world. A Starbucks Cappuccino is made with espresso coffee, a small amount of steamed milk, and the top layer of foamed milk. How much caffeine is in a cappuccino? A regular flat white made with Arabica…show more content…
The main important reason I always like this product is that Coffee can Improve Energy Levels and Make You Smarter. Coffee and also Fight Depression and Make You Happier. Many people drink coffee more than one cup a day. If you drink 3-4, then these amounts quickly add up. To order this product does not currently display actually, there is a menu to select your order, different sizes with different prices, and the coffee, which is made in front of you. Once the coffee is ready, they announce your name to give you the coffee which takes less than 3 minutes. Place Starbucks Australia stores are can be found in many locations etc. shopping centre, at the city, local and busy areas and across Australia also global almost 50…show more content…
This is not better than Starbucks I rather purchase Starbucks store the test is not the same. Yes, the price did have an impact on my decision because it proved that the higher the price the better the product coffee is an important drink. Promotion Starbucks spends 3% of revenue on ads. But spends more on ensuring customer satisfaction to increase word of mouth. In terms of advertising, I remember seeing a lot of Promotion throughout social media, free samples, credit card discounts that made me aware of Starbucks, which is when I start researching this store, where they are located at. The flavour is just unbelievable. That is how I know this store The Major promotion at Starbucks Starbucks has so many promotion Example:  Every customer has Starbucks card can earn points for every purchase made at Starbucks.  Another major brand promotion is the holiday promotions. They do really well during the holidays when you buy coffee get second for free.  They also have happy hours to kick off the start of the summer or New Year which all drives in a lot of

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