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Market Oriented Mission Statement Essay

1755 Words8 Pages

1.1) Benefits it can have an organisation to have a market-oriented mission statement.
 Having a market-oriented mission statement progresses the existence of a business in the competitive economy.
 A market-oriented mission statement encourages the organisation to learn about their competitors and their customers.
 By learning about their customers they will know how to satisfy their needs.

1.2) Mind map to illustrate your understanding of the marketing process.

Adapted from: Theron, 2017: 11-27.

Question 2
2.1) Micro and Macro environmental characteristics
 Micro environment
1)Supplier
Explanation
Suppliers form an important relation in company’s customer value delivery system. Most marketers …show more content…

The interrelationship between employees and different departments within the company is very important (Theron,2017:50).
Application
In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognised the problem that his own growth strategy had created: “Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighbourhood store”.
3)Customers
Explanation
Customers include all people who buy products and make use of services of companies for their personal consumption. The type of product or service that a company offers controls their market (Theron,2017:52).

Application
Starbucks increasingly appealed to the grab and go customers for whom service meant speed of order delivery.
4)Competitor
Explanation
When developing the strategy of a company the marketer needs to consider the amount of competitors they have within their locations and also within the market they will be doing business (Theron,2017:52).
Application
Mc Donald’s and Dunkin Donuts improved their coffee offerings at a lower price.
5) Public (Internal Publics)
Explanation
A public refers to any group that has a real interest in an organisations capability to achieve its …show more content…

The company focussed largely on families with low incomes and also families who lived in small towns where there were no clothing stores. Currently Pep stores has more than a thousand branches range all over the Southern Africa (Ehlers,2007). In the essay the segmentation methods used by this company will be discussed, their target methods and also what makes them stand out towards their competitors in the retail

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