Starbucks Coffee Company Case Study

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Introduction Starbucks Coffee Company, founded in 1971, is the world 's leading specialty coffee retailer, baker and Starbucks brand owner. Retail products include more than 30 of the world 's top coffee beans, hand-made espresso coffee and a variety of hot and cold drinks, fresh and delicious all kinds of pastry food and a variety of coffee machines, coffee mugs and other merchandise. In 1987, the current chairman, Mr. Howard Schultz acquired Starbucks, from leading the company across several milestones. In June 1992, Starbucks, as the first professional coffee company successfully listed, quickly promoted the company 's business growth and brand development. The company currently has more than 12,000 coffee shops in 37 countries in North America, Latin America, Europe, the Middle East and the Pacific Rim, and employs more than 117,000 people. The company has been committed to providing customers with the highest quality coffee and services, creating a unique "Starbucks experience", so that people around the world Starbucks shop in addition to the workplace and living outside the warm and comfortable "third living space". At the same time, the company continuously through a variety of activities reflect corporate social responsibility to contribute to the community, improve the environment, in return partners and coffee-producing areas of farmers. In view of Starbucks unique corporate culture and philosophy, the company for many years by the US "Fortune" magazine as "the

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