Starbucks Core Competence

Core competence:
The core competence of Starbucks is its product differentiation strategy by providing unique beverages and snacks. Starbuck’s brand equity is made on selling the premium quality coffee and associated products, and by providing each customer a differentiated and distinctive “Starbucks Experience”, which is derived from supreme customer service, clean and maintained stores. This reflected the cultures of the societies in which they are operating. They have built high degree of consumer loyalty with a cult following. Its other core competence is its human resource management's values-based approach; It built strong internal and external relationships with suppliers; This led to the successful placement of its business strategy

The Company followed Differentiation strategy by selling a unique experience to its customers. Starbucks sold freshly brewed coffee beverages with different espresso style, a variety of pastries, coffee accessories, setting of a coffee house. Coffee house setting had informal, relaxed and comfortable ambience. Starbucks competitive advantage was to sell experience and not just coffee.
Corporate Strategy:
In the case of Starbucks the corporate strategy is unique amongst other companies in its industry that allows it to be differentiated and have a competitive advantage from their competitors and is précised best by Howard Schultz CEO of Starbucks, “We’re in the people business serving coffee,” high quality specialty coffee and related products in a European café environment. It can be seen that Starbucks is in a growth strategy employing three significant techniques that support its Mission.
Business Strategy: The business strategy that Starbucks have executed by starting its own premium roasted coffee, along with freshly brewed espresso style coffee beverages, coffee accessories, a variety of pastries, and other products, in a coffeehouse setting. Starbucks operates a predominantly distinguished business level strategy concerned with high product development and proposing a 'premium'

The Marketers have done an excellent job with Starbuck’s Logo which is recognized worldwide.
Service:
Starbucks has a status for providing superlative level of customer services to their clients.
Support activities

Firm Infrastructure: The firm’s infrastructure is appealingly pleasing with well-designed stores, relaxing music and comfortable furniture. The firm’s infrastructure is supported by efficient legal, finance and accounting department
Human Resource Management: Efficient human capital management of Starbucks is driven by the benefits, empowerment and corporate culture provided to the employees and the staff.
Technology development: Investments are being made to innovate by introducing mobile apps and providing new varieties of coffee blends to achieve customer delight.
Procurement:
Starbucks acquires its products from a sundry groups of supplier and has fixed contracts with some of the suppliers and warrants that it has the first pick of the best coffee beans available so as to offer a premium product to its