Starbucks Corporate Social Responsibility Analysis
The company first opened as a storefront in 1971 in Seattle only selling roasted whole coffee beans and not brewed coffee. Howard Schultz’s vision for Starbucks (Starbucks Chairman, President and CEO) was to bring the Italian coffee shop “tradition” to the US. As of today, The Starbucks Corporation has grown massively providing their customers with more than just coffee. With over 18,000 coffee shops in more than 60 countries worldwide, this corporation has outdone it’s self with major success. The Starbucks mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Starbucks, 2016). In 2007 Starbucks was expanding rapidly, mainly aiming towards strategic global expansion, neglecting their customers’ …show more content…
Most people are attracted to companies or businesses with strong and realistic corporate social responsibility strategies. This is why Starbucks makes it a priority to attract their customers with strategies that have already been implemented to keep that customer satisfaction. Starbucks has really engaged in corporate social responsibility initiatives throughout their company by following the Three Domain Approach built by Mark Schwartz through the commitment of environmental issues, local communities and to their employees or “partners” as they call …show more content…
Trying to reduce the company’s environmental footprint, Starbucks has planned to conserve water and energy, build greener stores, and invest in renewable energy. According to official Starbucks reports, more than 80% of their greenhouse gas emission come from the energy used to power their shops, roasting plants, and offices (Starbucks, 2014). Also due to climate change and extreme temperatures, the company faced an increase in electricity use in 2012 driving them to take specific measures for the company’s future. Starbucks has been working on building a leadership model to create sustainable coffee production due to the issues of climate change. They have done so by recognizing the impacts climate change has towards their production. (Starbucks Coffee Company,
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