Starbucks has success to operate in CSR. There are various factors to affect the company succeeds of Starbucks in CSR. First of all, A company need development of a good brand image and responsibility into society. Company builds conscience of brand image is the most important in business. Starbucks is demand to provide high-quality
Besides, globalization can not be successful without adaptation because they go hand in hand and relate to each other. Basically, numerous American companies use globalization as a goal to achieve such as Apple, McDonalds and so forth. Starbucks’ Globalization and Adaptation is an example on how a successful American business, a global brand achieved this goal. As can be seen in this case, Starbucks brings its taste, its style, its impact to overseas but still always ready for adapting others’ taste, heritage and culture. They have no hesitation in changing for different values to success in expansion.
Starbucks specifically staffs star skills to enable employees to maintain and enhance their self-esteem, learn to listen to other people’s ideas and seek assistance when appropriate, so that staff can work together and have the confidence to communicate with customers. Relationship between strategy, policy and procedure Strategy, policy and procedure are integral to Starbucks, and the strategy is to help Starbucks make long-term plans. The policy is to plan to accomplish the goal. The procedure is the process of action. Starbucks is about to achieve its goals in performance management, but also to meet the company’s long-term performance.
This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009). Risk management in Starbucks organization is very important and the company takes them very seriously. The company cannot afford mistakes or failures, so they hire the best of the best to managers and employees. The company has a very tough hiring process, because they want to be sure that the person they are hiring is a perfect fit for its position.
The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world. This process helps them deliver their value proposition through four different and simple aspects which are to create the perfect product, to deliver this product in a short period of time, the caring product delivery and finally the adoption of effective problem-resolution procedure. As the competitive advantage of the company is to differentiate by delivering a unique customer experience by focusing on those four aspects Starbucks ensures that their process deliver their value proposition. The key aspect of their operations in store relates to personalisation and customisation of products as well
Strengths As a new business, Rad Coffee already has been receiving a generous amount of feedback from customers. They have their very own unique theme and style. In addition to that, they serve specialty coffee and their own creation of a variety interesting blended drinks and sweet treats. They strive to make each visit a memorable experience for their customers. They are also vegan friendly, which could be a great factor to make Rad Coffee stronger than many other coffee shops.
New Belgium Brewing’s (NBB) competitive advantage of social responsibility is the most important and the cornerstone of the company’s strategic focus. (Ferrell and Hartline, 2014, p. 359). In other terms, corporate social responsibility is a major competitive advantage of NBB. Corporate social responsibility (CSR) comprises business practices that are intended to improve the well-being of society (Korschun, Bhattacharya, and Swain, 2014). New Belgium’s social responsibilities provide the company serious competitive advantage because consumers have the desire to believe in and have positive feelings about the products they spend their money on (p. 359).
They also have to worry about rival companies copying what they offer and taking some of the market share away from them. Like if Starbucks ever started offering subs to their customers Panera could be in trouble. 3 KEY STRATEGIC SUCCESS FACTORS OF PANERA 1. The most important strategic factor of success for Panera’s is their unique healthy menu that ranges from breakfast, to lunch, and dinner. By offering such a diverse array of healthy products Panera has been able to grab a large market share within their niche market.
Howard Schultz is the American businessman, chairman and executive director of one of the largest network of café - Starbucks. According to many experts and business publications, the company's success in the industry is caused by the style of Schultz leadership. He founded the company in which employees are valued and respected, regardless of origin, skin color and level of education. So, the transformational style created the following views of the leader of 21 centuries that, according to Mr. Schultz, are vital. Welcome the Diversity, and Actively Communicate.