Most people are attracted to companies or businesses with strong and realistic corporate social responsibility strategies. This is why Starbucks makes it a priority to attract their customers with strategies that have already been implemented to keep that customer satisfaction. Starbucks has really engaged in corporate social responsibility initiatives throughout their company by following the Three Domain Approach built by Mark Schwartz through the commitment of environmental issues, local communities and to their employees or “partners” as they call
Do companies have a social responsibility? Should companies use their money to benefit their consumers and society or please the shareholders? These are the main questions asked in the debate of corporate social responsibilities in “Rethinking the Social Responsibility of Business” in the Reason published in October 2005. This issue is something which Starbucks should be interested in because of how our company can benefit from the business strategies argued in this article. More importantly, I will discuss the different perspectives from the article and determine the proper stance on corporate social responsibility that is best for Starbucks in order to thrive in the food and beverage industry.
Starbucks is a major customer for most suppliers, which in turn lessens the bargaining power of the suppliers. Although Starbucks has the upperhand on negotiating with suppliers, they have not been taking advantage of their suppliers. Starbucks undertook a fair trade practice, coffee and farmer equity (C.A.F.E) program, which provides suppliers with a partnership with the coffee giants. (Investopedia. 2015, December
The organization I work for, Starbucks is highly diversified. In my opinion, Starbucks successfully employs each of the seven diversity components: “authentic leadership commitment, clear organizational communication, inclusive recruitment practices, long-term retention strategies, incorporating diversity into main work of the organization, diversity management metrics, and expansive external relationships” (CanÌas, Sondak 2014). With that being said, Starbucks could improve by incorporating diversity into main work of the organization. One way Starbucks proves their commitment to diversity is authentic by holding a diverse board of directors. Of the seven board members, three are women and one of these women is of an African descent.
For instance, Starbucks has established unique projects such as Starbucks Card and Starbucks Reward which strengthen the company’s relationship with its consumers through customer satisfaction and loyalty. Core competencies of Starbucks and their Competitive Advantage Aesthetic appeal, Customer experience and Cult status: The “Starbucks Third Place Experience” serves as a competitive advantage for the company. This experience is characterized by quality customer service and store ambience that reflects the culture of the communities where it operates. This culture based ambience is believed to have strong contribution to cult following and customer loyalty. Global brand recognition and equity: Starbucks is the most recognized brand in the coffeehouse segment and ranks 64th of the Interbrand / Business Week list of the top 100 global brands.
Starbucks 1st entered the company responsibility paradigm in 2000, once it developed a partnership with Conservation International with whom Starbucks created its moral coffee-sourcing tips. Since then, Starbucks has enlarged its CSR partnership with many totally different organizations, likewise because it has based its own Starbucks Foundation. Starbucks has conjointly received acknowledgment for its efforts via public recognition. From this, it's evident that Starbucks is engaged in many CSR activities and is recognized as a significant CSR acutely aware corporation at the macro level within the company world. The subsequent sections can give an in-depth analysis of however Starbucks communicates these totally different activities to its varied stakeholders through its company
Community Service The Starbucks Foundations supports Starbucks employees and their local communities with Partner Match and community service. The programs undertaken by Starbucks provide matching provide matching grants to nonprofits where the company’s partners’ contributed financially and by giving some of their time to nonprofit organizations. The coffee company’s actions represent an act of citizenship to contribute to a more harmonious society. Starbucks commits to communities in the coffee, tea and cocoa producing regions, invest in programs created to help the local development, are collaborating with NGOs used to work in farming in coffee producing countries. Along with these NGOs several projects are put in place such as access to education, agriculture, help preserve local indigenous biodiversity, increased availability to clean water, healthcare and nutrition.
I propose to review all necessary appropriate literature of the Starbucks Company as well as on strategic management and CSR. In my review I will achieve the ensuing goals; 1. Investigating and getting to understand how the Starbucks company’s use of the corporate social responsibility strategy resulted in the succeeding its business undertakings. 2. Consideration of the CSR strategy in evaluating how the company’s innovative technology can result in an increase of its products and the reduction of its damage to its environment as well as the costs.
Moreover, it also helps make the business be famous and build trust and confident in mind of customer. Core competencies of Starbucks is focus on the quality, outstanding of customer service, quality of product, care of the employees. From the beginning Starbucks focused on freshly roasted and poured coffee with a high quality that once customer tasted they would not to drink anything of lesser quality. Since then the company has focused on maintaining this core competence in all of its stores, nationally and internationally. Over the years Starbucks has gone from offering fresh brewed coffee to a whole range of offspring products such as Lattes, Frappucinos, and
Starbucks Corporation is an America Coffee organization and café chain. Starbucks was established in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. Starting at 2017, the organization has 27,339 outlets around the world (statista.com). The PEST analysis tool demonstrates the huge impacts on Starbucks considering qualities of the macro-environment. As the world 's greatest café organization, Starbucks keeps on coming out on top in reasonable business and development.