ipl-logo

Starbucks: Customer Relationship Management Tool

2044 Words9 Pages

OVERVIEW
Starbucks is organizations which deals with retailing of coffee all throughout the world and has now-a-days become a global brand. Starbucks has a reputation for the world’s finest coffee and its legendary customer service. In order to determine the rate of growth of Starbucks it is necessary to look in to how they treat their fellow partners, customers, communities, suppliers and shareholders. Starbucks is consistent with the Global Human Rights Standards and it supports equal opportunity in its hiring practices. In case of hiring people under the age of 18 Starbucks takes a special note in relation to the legal requirements that need to be followed such as the working hours and tasks performed. All the employees are entitled to …show more content…

This tool has helped Starbucks to find out where it lacks and what the reasons behind loss of customers are. By giving a lot of value to customer feedback Starbucks is able to mend its ways of working. It focuses on the suggestions and negative feedback of its customers so as to improve in the areas in which it lacks. Starbucks has always given more value to its customers because they understand that they are worth nothing without their customers. The CRM tool allows them to reduce costs which bother the customers. Thus Starbucks has benefitted a lot from the tool and continues to show its interest in improving its performance by the constant use of receiving feedback from its valuable …show more content…

n.a.(2016)UKESSAYS. Critical Analysis Of The Strategic Issues Faced Starbucks Marketing Essay[ONLINE]
Accessed on: 11th April, 2016
Available from: https://www.ukessays.com/essays/marketing/critical-analysis-of-the-strategic-issues-faced-starbucks-marketing-essay.php

2. n.a.(2011)Business Ethics And Compliance Standards of Business Conduct[ONLINE]
Accessed on: 11th April, 2016
Available from: https://globalassets.starbucks.com/assets/eecd184d6d2141d58966319744393d1f.pdf

3. n.a.(2015)Organic Consumers Association. Coffee in a time of conflict: Starbucks' growth risks backlash[ONLINE]
Accessed on: 11th April, 2016
Available from: https://www.organicconsumers.org/old_articles/starbucks/041603_starbucks_fair_trade_coffee.php 4. n.a.(2016)The Motley Fool. 3 Glaring Problems With Starbucks' U.S. Strategy[ONLINE]
Accessed on: 11th April, 2016
Available from: http://www.fool.com/investing/general/2014/06/24/3-glaring-problems-with-starbucks-us-strategy.aspx

5. n.a.(2016)FINANCE. What It’s Like Working At Starbucks[ONLINE]
Accessed on: 11th April, 2016
Available from: http://www.aol.com/article/2010/06/18/starbucks-jobs/19519789/

6. n.a.(2011)Starbucks. Reviews[ONLINE]
Accessed on: 11th April, 2016
Available from:

Show More
Related

  • Reagan's Minimum Wage

    1068 Words  | 5 Pages

    While this does seem logical in creating a motivation to hire low-income youth, it also has the ruling that they only need to be hired for 120 work hours (HRD-91-33). As a result, business who chose to accept

    Read More

  • Summer Jobs Why By Derek Thomas

    702 Words  | 3 Pages

    Bringing a bad attitude to a job will bring everyone else’s mood down and no one will want to work. “... The number of federally funded summer jobs, where students work temporarily with their local government, has declined.” Minimum wage has grown since the 1990’s, so employees are getting paid more than they might have back then. But sadly for teens, they cannot have a salary because they are under the age of 18.

    Read More

  • Jacob Riis Affect The Way Of Living In The Early 1900's?

    1296 Words  | 6 Pages

    16 for work during school hours, 14 for certain jobs after school, and 18 for dangerous work. Or any job without having to worry about the age. Today all the states and the U.S. government have laws regulating child labor. These laws have cured the worst evils of children working in factories. The laws that were passed down were very helpful for many children, it saved many

    Read More

  • Summary Of Fast Food Nation

    1206 Words  | 5 Pages

    These jobs are nice for the youth that need the extra money to support their family’s needs or their own needs. However, the restaurants might be taking advantage of the youth just because they are so easily replaced. Many different businesses have begun targeting youth to work for them

    Read More

  • Macroeconomic Factors Affecting Starbucks

    707 Words  | 3 Pages

    Starbucks’ is a premium valued brand; costly to imitate. Its human capital deploys it operations and provide supreme customer support (Geereddy, n.d.), while organizational direction and culture is impacted by leadership (Kokemuller,

    Read More

  • Starbucks Diversity Case Study

    755 Words  | 4 Pages

    Finally, Starbucks successfully employed the “expansive external relationships” (Cañas, Sondak 2014). One of the main ways Starbucks embraces diverse relationships is by working with underserved coffee farmers. Starbucks ensures all the farmers they work with are working in healthy conditions and are paid a fair wage. They have helped to improve the lives of thousands of farmers. Besides this, Starbucks supports several communities/organizations such as the LGBTQ

    Read More

  • The Importance Of Risk Management In Starbucks

    1027 Words  | 5 Pages

    Starbucks is known for its delicious fresh brewed coffee and its dedication to employees, customers and communities. Starbucks is one of the largest companies in USA and it is based in Washington. The company keeps its customers on their toes with new products and loyal customer deals. Every year the company is introducing something new and interesting. This strategy and approach keeps the company on the top and customers coming back for more.

    Read More

  • Starbucks External Stakeholders

    1295 Words  | 6 Pages

    For the primary stakeholders, its employees, there is a career centre on the web page. In this column, employees could have information about the achievement plan and benefits in working in the company. Therefore, the website provided connection between Starbucks and employees. However, in order to improve the interaction between company itself and staff, we suggest Starbucks to create an intranet so that the store employees can check their schedules and tick attendance through the website and also inform employees about the latest news such as rules and regulations. This can help keep the workers updated and transmit information in a faster

    Read More

  • Starbucks Differentiation Strategy

    1607 Words  | 7 Pages

    Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors.

    Read More

  • Starbucks Target Audience Analysis

    1087 Words  | 5 Pages

    Customers tend to stay for longer periods at Starbucks as free Wi-Fi is provided, making Starbucks outlets a prime location for doing work away from the office or home. With its

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    As the competitive advantage of the company is to differentiate by delivering a unique customer experience by focusing on those four aspects Starbucks ensures that their process deliver their value proposition. The key aspect of their operations in store relates to personalisation and customisation of products as well

    Read More

  • Starbucks Performance Management

    1523 Words  | 7 Pages

    In order to avoid Starbucks in the process of mistakes, so rely on the procedure responsible for ensuring that there is no conflict between the strategy and policy, so that every action Starbucks can proceed smoothly Human Resource Cycle  Recruitment & Selection  Starbucks will be based on the existing staff of the generous conditions to develop employment requirements and selection criteria. Starbucks will require that candidates be polite, have the potential to provide customers with quality service, to ensure that the basic performance of the service. The Starbucks selection criteria will hope candidates have a strong learning ability and can continue to learn in the workplace as their current employees

    Read More

  • Ethical Issues In Starbucks

    831 Words  | 4 Pages

    Ethical issue in Starbucks Starbucks, an American coffeehouse chain based in Seattle, Washington, is the world largest coffee retailer chain in the world having more than 21,000 stores in 65 countries (Starbucks website, n.d.). In United States, Starbucks owned 12,973 stores (Starbucks Company Statistics, 2014), which is more than 73% of the market shares of the United States coffeehouse industry. Hence, Starbucks possesses monopoly power in the specialty coffee market. Enjoying monopoly position, Starbucks plan to completely dominate the market by eliminating competition. Starbucks engages in a range of anti-competitive activities.

    Read More

  • Examples Of Business Ethics Of Nestle

    2901 Words  | 12 Pages

    Business ethics also referred to as corporate ethics can be considered as either a form of applied ethics or professional ethics. Its purpose is to analyse ethical principles and also moral as well as the ethical problems that might arise in a business environment. Business ethic is applicable to all parts of business conduct and also takes into consideration the conduct of individuals and the business organizations as a whole. Business ethics can be divided into normative and descriptive discipline. For the purpose of this assignment, the Nestle Company has been chosen.

    Read More

  • Case Study: Human Resource Planning, Staffing, And Selection

    1116 Words  | 5 Pages

    They pride their business model on providing “quality, cleanliness, quick service and value.” (Phillips, 2015 p. 44). They are committed to hiring the correct associates, which of whom are trainable and willing to deliver exceptional service to consumers. They are focused on hiring employees who are teenagers, in hopes that this may be their first job. Reasoning behind this are because it may make it easier to train them and grow them.

    Read More

More about Starbucks: Customer Relationship Management Tool

Open Document