Starbucks Executive Summary
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Sunday, 13 December 2015
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Starbucks Corporation was known to be the largest coffeehouse company in the world. It was founded by three young entrepreneurs namely Jerry Baldwin, Zev Siegl and Gordon Bowker. Their main objective is to make Starbucks as the most recognizable brands for coffee, offering premium quality coffee sourcing from all over the world. by focusing on improving their service quality continuously, selling unique goods and having the best customer service.
Starbucks focuses on creating their own unique experiences surrounded with friendly people, playing great jazz-like music and having an upbeat meeting places for their customers. Their layout of the store and its atmosphere
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But in 1987, Howard Schultz decided to buy Starbucks from its original owner for $4 million when he found out that Starbucks is profitable. However, his plan for Starbucks is to start off and to grow their revenue slowly. A few years later its revenue grow drastically, Starbucks began to open more stores locally and in 1996, it began expanding their business internationally to 60 countries. As at 2012, Starbucks successfully operates 20,300 stores worldwide. Outside of North America, Singapore became their third country to introduce their business on 14 December 1996. Their first outlet was opened at Liat Towers, strategically located along Singapore's retail hub namely Orchard Road. As of now, Starbucks had successfully opened more than 100 outlets in Singapore and has become the most recognized cafes in Singapore. Till now the demand for their coffee is still rising in …show more content…
The efficiency and effectiveness service has helped them in achieving this title. They had operated many stores in a country to increase accessibility, making it more easier for their customers to visit their stores. This results in an increase in the population of loyal customers. They have a global network of suppliers and their relationship with their suppliers is strong, resulting, in having a lower risk of non-delivery. They had expanded their business globally such as Singapore and had successfully implemented globalize responsibility strategy for themselves. They also worked with other companies as their subsidiaries such as Ethos
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