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Starbucks External Stakeholders

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How would the platforms interact with the different stakeholders? Accordin to Freeman (1984), stakeholders are anyone that can influence or be influenced by the company’s actions. And there are two types of stakeholders, including the primary and seconday stakeholders ( Clarkson, 1995). For Starbucks, its major stakeholders include employees, customers, suppliers and stockholders. Starbucks’ performances and business strategies could also affect the general public and the society. Therefore, it is essential for Starbucks to establish different platforms to share their company information to different stakeholders in order to let them realize the current business situation of Starbucks. In the following paragraphs, we would introduce the …show more content…

For the primary stakeholders, its employees, there is a career centre on the web page. In this column, employees could have information about the achievement plan and benefits in working in the company. Therefore, the website provided connection between Starbucks and employees. However, in order to improve the interaction between company itself and staff, we suggest Starbucks to create an intranet so that the store employees can check their schedules and tick attendance through the website and also inform employees about the latest news such as rules and regulations. This can help keep the workers updated and transmit information in a faster …show more content…

Cloud
By using Cloud, Starbucks could set up a cloud-based coffee selling machine. It offers self-service. Customers can make their own coffee by selecting the coffee beans they like, the amount of sugar etc. It creates excellent customer experience to enhance customers’ loyalty. Moreover, this technology could keep track of its customers’ consumption patterns and buying behaviors. By storing and handling these kinds of data, Starbucks could analyse the data and to facilitate its product innovation in order to keep their existing customers and attract more new customers.
It also helps employees to know the updated data of the demand of different kind of coffee to predict their sales revenues. It provides interaction with suppliers so that Starbucks could share the data with their suppliers to have a better forecast of the demand of coffee beans.

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