Starbucks implements loyalty programs to help maintain customer satisfaction. It is also known as a corporation that adopts product differentiation. They have seen growth during the years. Weaknesses Weaknesses are always present, even in the top companies. Starbucks has a number of competitors in the market, and have high cost products when comparing them to other competitors.
This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009). Risk management in Starbucks organization is very important and the company takes them very seriously. The company cannot afford mistakes or failures, so they hire the best of the best to managers and employees. The company has a very tough hiring process, because they want to be sure that the person they are hiring is a perfect fit for its position.
They have no hesitation in changing for different values to success in expansion. Finally, Starbucks is an American ideal coffee brand model for Vietnamese entrepreneurs who want to invest abroad as well as for others around the world. By looking at the success of Starbucks Corporation, we can see easily the superiority in the economic strategies of a successful company in the United
This reinforces the intent on competitiveness as they have a control over their supply chain and create value throughout every step of the process. To decrease the complexity of the process, Starbucks has a set of suppliers that have specific locations to deliver their coffee beans to, allowing them to control the production. This is due to their highly-centralised processes that enables Starbucks to control their global networks. Another component of their value proposition is the service. The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world.
Strengths As a new business, Rad Coffee already has been receiving a generous amount of feedback from customers. They have their very own unique theme and style. In addition to that, they serve specialty coffee and their own creation of a variety interesting blended drinks and sweet treats. They strive to make each visit a memorable experience for their customers. They are also vegan friendly, which could be a great factor to make Rad Coffee stronger than many other coffee shops.
Their location is very important as many people would love a coffee on their way to work or library so that’s why you will most likely see a Starbucks on the corner of the street beside your workplace. Their coffee making skills has to be good because if it’s not then people aren’t going to go in just for the sweet treats. The furniture has to be fitting towards what type of business it is. Free internet is a massive plus because of business people that are sitting in or even teenagers will like to surf the web or check their emails before work. Key Activities Key activities represents what you need to make this store function properly, which is hire good staff, long hours of work, maintain space around the store and don’t keep customers waiting.
That is what Green Mountain Coffee likes to do. Lift up your spirits and put you in the best of your mood with the best coffee blends from around the world. Green Mountain Coffee uses only the best quality coffee beans and puts them through a unique processing system that preserves the flavor of the coffee. What really makes them stand out of the crowd however, is their extensive range of exotic blends. With some unique flavors and intoxicating aroma, a cup of Green Mountain Coffee fills up your senses and refreshes your spirits instantly.
Customers appreciate its ethical sourcing of raw materials and are happy to pay more for Starbucks products. Even though the company does not hold the first place in the UK market, which is held by Costa Coffee, they have acquired a strong customer base of students, as well as their normal target group of working class. Based on the findings from the Marketing Mix, Starbucks has successfully created value for their customers. (Shubber, 2015) They have succeeded in growing their cafes into experience and a place for people to meet to spend their time. In the recent years Starbucks has expanded their sales channels from cafes to smaller pop-up units inside shopping areas, bookstores, college campus and airports.
Starbucks has success to operate in CSR. There are various factors to affect the company succeeds of Starbucks in CSR. First of all, A company need development of a good brand image and responsibility into society. Company builds conscience of brand image is the most important in business. Starbucks is demand to provide high-quality
Further, the company places its cafes and restaurants in strategic places where customers can see it. It does not need to invest a lot of money in advertising since customers recognize its brand using its unique LOGO (Melissa 260). The company values its employees, and this has helped the company in performing well in the market. Treating employees in a fair manner and compliance with labor practices has been a tremendous competitive advantage since it encourages motivation and high performance. 2) Choosing high-quality coffee beans is an