Starbucks Leadership Case Study

THEREOTICAL DISCUSSION

IMPACTS OF LEADERSHIP ON ORGANIZATION

Vision

It is a leader that confers the benefits and challenges of company goals achievement as well as stimulates the staffs to work towards future visions which can be a short-term plan like accomplishing monthly sales goal or an extensive one like expanding to international locations within a predetermined time period.

Emergency Response

Future success of the organization can be determined by its ability to respond to changes in the marketplace or a crisis within the company itself. In this case, the role of a good leader who is capable of analyzing situation and then determines a prudent course of action based on available resources is essential because the staff members will

This consists of Pike Place Roast which was a milder blend of coffee based on customer feedback and the Mastrena which was an enhanced espresso machine that improves the speed of making espressos while not affecting quality. Besides, Starbucks embarked upon following a new style of Starbucks store which is called their Mercantile Stores that supplied beer and wine, incorporating new coffee preparation techniques and a grassroots design style of architecture as well. Lastly, VIA, Starbucks instant blend of coffee was launched and brought in $100 million in 10

for one day in order to “perfect their espresso making ability” was the first thing Schultz did when he regained control of Starbucks, which leaded to the company loss of $6 million; however, Schultz answered, “How could it be wrong to invest in our people?” This day-long training first made a commitment to the training of staff at Starbucks. Full health-care benefits as well as equity in the form of stock options, in addition, had been continually offered to part-time and full-time workers. In 2009, it cost $250 million to run health coverage for staff. Notwithstanding, Schultz believed if he couldn’t invest in his people, they wouldn’t invest in him or Starbucks. With belief that if he couldn’t invest in his people, they wouldn’t devote to him or Starbucks, Schultz did not take away either option through the darkest days of Starbucks with satisfaction and respect from friends, senior staffs and stakeholders till the program