Starbucks Malaysia Case Study

Starbucks in the Malaysia context

Starbucks Coffee Company expanded to Malaysia in year 1998. The stores in Malaysia is operated by Berjaya Starbucks Coffee Company Sdn Bhd., a licensee of Starbucks Coffee International. The first store opened in Kuala Lumpur on 17 December 1998, since then it has expanded to Sabah and Sarawak and surpassed the 190 stores milestone in March 2015. Today Starbucks Malaysia are inching towards its 16th year of operation and has successfully grown not only to become the favourite coffee place for Malaysians but also a productive member of communities across the country. The company is committed to offering the world’s finest coffee while enriching Malaysian’s lives one cup at a time

Here at Starbucks, there are

Most of their store partners are food service professionals and college students, and what they all have in common is their passion for great coffee and quality customer service, which ultimately helps them bond as a family and build satisfying careers at Starbucks. The commitment of their employees which they refer as partners is a major reason why they are recognized as the leading specialty coffee company and the industry benchmark in

They ensure their baristas are of the most knowledgeable in the coffee industry by providing ongoing learning opportunities through their Coffee Master certification program and the hosting of these Coffee Ambassador Cup. Starbucks believe these programs will help strengthen their coffee expertise. Other initiatives that help promote coffee education include coffee seminars and regular launches of new whole bean coffees and beverages.

Starbucks Malaysia are committed to provide daily inspiration for all their customers one day, one moment, and one cup at a time. They hold regular new product launches to further strengthen customer’s experience with them. Their partners (employees) know their regular customers by name, send them birthday greetings, and remember their favorite beverage. Wireless Internet access are also provided at all the store nationwide to make visits to Starbucks a truly relaxing and enjoyable experience.

During major festive seasons such as the Chinese New Year and Hari Raya Aidilfitri, they celebrate with customers by offering promotions, merchandises and Starbucks Card that appeal to the local market. They incorporate elements of these festivals in the way we greet our customers and decorate our stores to lift up the festive