Starbucks Motivation Case Study

Motivating employees is a managerial technique that have been applied by many companies in order to improve employee productivity which in turn will lead to achieve their organizational goals in a more efficient and effective way. The literature and the case study will try to show by using a qualitative research and with a small interview with the branch manager of Starbucks kaslik, what are the techniques used to motivate employees and in the other hand the importance of teamwork and the strategies to keep a well relationship between manager and employees.

Key words: Motivation, Performance, relationship management

2- Introduction:

Over the last decades, companies were using many tools and strategies in order to achieve their organizational

It owns about 4000 branches in the whole world.Serving hot and cold beverage, special coffee, tea drinks, pastries and snacks.

The reason of why Starbucks are worldwide is not only the quality of coffee but also because of the customer service and satisfaction. Starbucks is a good place for people to have a break with a fair price, which attracts most consumers to go there. Starbucks as a result is the one of the optimal business in their strategies of customer satisfaction,employee’s motivation and cooperation of

Starbucks define that the employees are the most important asset so showing them a respect and well environment will lead Starbucks to achieve well quality service to customers and an increase in profit.

On the other hand, team work by its definition as a process of working collaboratively with a group of people in order to achieve a goal ,should have a mix of skills ,knowledge and account of mission, Which help members to share ideas and skills and insure acquaintance between them. This various work ship will lead to make the goal with great success but we don’t have to forget the essential characteristics such as Robbins (2001) stated that the factors influencing teamwork are relationship of leadership, principles, roles, status, size, composition and the power of agglomerate.

Than the strategies of Starbucks is to keep well relationship between manager and employees .The suggestion provided by employee are treated of equal importance. In the same way, they have the right to participate in the process of company policy as well as the managers. In that case,employees think that they have an importance role in the company even lead employees not only has a sense of respect but also sense of