Employees must be aware of their role and duty in dealing with the crisis, and not share information when it is inappropriate. 6. The crisis efforts should be evaluated and be reviewed and rehearsed on a routine basis. Memo: I consider that this crisis communication plan to be one that can be shared with the Starbucks Coffee Company because it focuses on key factors that can make a plan successful. The components of this crisis communication plan can be applied to Starbucks, and any other food related company, because safety should be the top priority and this is conveyed within this plan.
This essay is an analysis of corporate social responsibility of Starbucks Coffee company. Starbucks company, which operates retail shops to offer coffee and cups, was founded in 1971 in Seattle, United States. Nowadays, Corporate Social responsibility (CSR) can increase sales volume and brand awareness and image to lead companies to succeed in business. Therefore, CSR is important for many organizations and public. Starbucks has success to operate in CSR.
This reinforces the intent on competitiveness as they have a control over their supply chain and create value throughout every step of the process. To decrease the complexity of the process, Starbucks has a set of suppliers that have specific locations to deliver their coffee beans to, allowing them to control the production. This is due to their highly-centralised processes that enables Starbucks to control their global networks. Another component of their value proposition is the service. The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world.
This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009). Risk management in Starbucks organization is very important and the company takes them very seriously. The company cannot afford mistakes or failures, so they hire the best of the best to managers and employees. The company has a very tough hiring process, because they want to be sure that the person they are hiring is a perfect fit for its position.
One of the main ways this can be seen is by having a diverse board of directors. According to Starbucks, their “board of directors is now one of the most diverse corporate boards in the country” (Starbucks 2016). However, I feel this is one area where the company could improve. I feel the Starbucks management in my district is not diverse. However, I do know this is one of the goals they are working towards.
In fact, a strong culture is critical to the success of a company. Culture creates a cornerstone for employees’ beliefs and principles, gives meaning to what employees do and how they do it, and inspires employees to align themselves with the company vision and strategy. Ultimately, culture determines the experience we deliver to our customers. (Clampitt 2013) Driving Walgreens Culture Corporate Culture is a set of beliefs and values shared by all members of a company that guides the way employees think and act in order to achieve results. As we transform to achieve our vision, our culture must keep pace with our business needs and should reflect what our customers want and expect from us.
Through innovation and consumer engagement, Starbucks is always looking to make the food and beverage industry better for its customers. With that being said, our company has proven that compassionate capitalism can be a more appealing brand than companies that only look out for their own
Name: Zaidan Fayez Alkeswani Student Uni. Number: 2110147 Supply chain management is a vital decision making in every company, taking into account the customers’ satisfaction and requirements. Nestle’ has considered the “value or quality” of its products as the main factor desired by its customers. So the company designed its own supply chain to ensure having the best quality of its products to maintain the satisfaction of customers regardless of the cost encountered and ensuring giving the growers of coffee a fair deal for their good quality products. Coffee is one of the most products subjected to fair trade, fair trade is a certificate given by specialized organizations such as Fairtrade International and FLO-CERT.
Starbucks was founded in 1971 by three partners who had met in college. They wanted to make a dark roast coffee that people could enjoy and they also knew what college students liked and didn’t like. They also stressed quality which brings me to my next point of why I believe people come into Starbucks. They come because of the quality. On their website, it says that they target beans from higher altitudes and that’s how they get the best quality in their coffee and I can say that that is true.
Starbucks is a major customer for most suppliers, which in turn lessens the bargaining power of the suppliers. Although Starbucks has the upperhand on negotiating with suppliers, they have not been taking advantage of their suppliers. Starbucks undertook a fair trade practice, coffee and farmer equity (C.A.F.E) program, which provides suppliers with a partnership with the coffee giants. (Investopedia. 2015, December