The Marketers have done an excellent job with Starbuck’s Logo which is recognized worldwide. Service: Starbucks has a status for providing superlative level of customer services to their clients. Support activities Firm Infrastructure: The firm’s infrastructure is appealingly pleasing with well-designed stores, relaxing music and comfortable furniture. The firm’s infrastructure is supported by efficient legal, finance and accounting department Human Resource Management: Efficient human capital management of Starbucks is driven by the benefits, empowerment and corporate culture provided to the employees and the staff. Technology development: Investments are being made to innovate by introducing mobile apps and providing new varieties of coffee blends to achieve customer delight.
(CostaCoffee) A. Main product and services Costa policy is to serve the best coffee in the Italian style. They focus on quality control at each phase of the coffee making process from bean to cup. Costa is different than other coffee company in the UK because they have their own Roastery to ensure their unique blend. As well as offering the perfect coffee, throughout the years they have incorporated an extensive variety of options including hot chocolate, teas and infusions, iced coffees and coolers.
Factors abound this growth are the specific higher quality of gourmet and specialty coffees as compared to commercially available ground coffee grades and an increment in the awareness of such quality differences amongst the consumers. Additionally, the company’s outlets provide ideal locations for both formal and informal meetings owing to their well-chosen locations across different states. These ideal setting have proven to appeal to the younger customers especially the teenagers and young adults. With time, the company has recognized the need and the rise in demand for different varieties of beverages both coffee based and specialty teas which the company further customizes as per requested by different customers. Caribou Coffee is generally outperforming its competition in regard to understanding the customer’s needs and thus is specifically set to take an early advantage in the growing and booming coffee industry.
Currently, there is a younger and technology savvy population whose online engagement can make or break the business of a company. Thus, Starbucks has an opportunity to increase the online coffee purchases and delivery, and hence, expand the customer base. Likewise, coffee farmers have been using traditional and crude ways of growing and harvesting coffee. Thus, to remain competitive through sourcing the best coffee beans, Starbucks can support farmers with better technology to grow and manage the coffee beans. However, technology has a downside as a number of companies from the Asia Pacific region are offering high-quality home-making coffee machines at cheaper prices, and thus, might in the long run substitute the store coffee purchases.
High to Moderate Competitive Force -Several Firms in Industry (McDonald’s, Dunkin’ Donuts, Local Coffee Shops, Etc.) -Comparable Products can be Found at Many Different Locations (Supermarkets, Grocery Stores, Etc.) -Low Switching Costs -Somewhat Saturated Market Share -Product Differentiation (Brand) Threat of New Entrants Moderate Competitive Force -Moderate Barriers to Entry (Not Substantial) -Stocking the Volume of Product Needed (Coffee Beans, Tea, Etc.) -Brewing Equipment -Branding/Image of Large, Mature Firms that Already Exist in Market like McDonald’s -Relative Cost for Marketing/Advertising to Become Competitive Threat of Substitutes High Competitive Force -Costs Must be Kept Low to be Competitive -Brewing Coffee at Home -Attending Bar/Pub (Mingle, Hangout, Socialize, Etc.) -Attending Other Pleasant “Third Places” (Besides Home and Work) -Visiting a Friend’s House to Spend Quality Time/Relax -Cheaper Alternatives (Local Coffee Shops) Bargaining Power of Suppliers Low to Moderate Competitive Force -Suppliers Pose Low Threat of Competing Against Starbucks (Forward Integration, Lowers Supplier Power) -Starbucks Forms a Highly Important Part of Suppliers Business (Due to its size and scope), Which Makes Supplier Power
They also offer fruit cups, water, and bakery items to provide even more options for their consumers. If a differentiation strategy is successfully implemented the firm will be able to do one of the following: command a premium price for its products, increase unit sales, and/or gain buyer loyalty to its brand. Starbucks has some of the highest prices for the type of products they offer and people tend to be extremely loyal to whatever coffee they are used to purchasing, because they trust the
The authentic Malaysia Ipoh Old Town White Coffee wills continuous improvement and innovation that can exceed to the customers expectation. (Blogger, 2013) 1.6 Objective The objective of the ‘Old Town White Coffee’ to give whole world or global knows about their taste and smell of the Ipoh Old Town White Coffee and it will also show their blend of 3 in 1 instant white coffee. Figure 2 : Old Town White Coffee location 2.0 DEVELOP MARKET SEGMENTATION 2.1 Geographic Segmentation Geographic segmentation will divide the market into different geographic unit, Such as nations, states, regions, counties and etc. For example, Malaysia has some people like to drink coffee. But they can choice old town white coffee because it quality good.
In this report, we will perform a SWOT analysis on Starbucks, followed by recommendations that can be implemented to improve the sales and strategies of the firm. 1.1 S.W.O.T Analysis Strengths Starbucks has developed to outshine other coffee retailers in the market through its outstanding financial performance, and the ability to maintain its high end
SWOT Analysis Strength Oldtown White Coffee is a food and beverage company that manufacture instant coffee and ready to drink coffee and running a café chain. When it comes to white coffee, Oldtown will definitely be the first brand to come out in the consumer’s brain. This is because, Oldtown White Coffee is a market leader with a strong brand name in the white coffee segment. Currently, Oldtown White Coffee has 220 café chain outlets in Malaysia, 10 outlets in Singapore, 18 outlets in Indonesia and 1 outlet in China. Not only that, Oldtown White Coffee has been offering their beverage products both local and overseas market such as Australia, United States, Hong Kong, Canada, Taiwan, Brunei and etc.