Starbucks Pest Analysis

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INTRODUCTION OF THE COMPANY
This report focuses on the Starbucks in Singapore. The purpose of this report is made. Environmental assessment report documenting the company 's state of the company, SWOT analysis, Pest Analysis, Porter five forces, recommendations, and last but not least, the conclusion is written.

COMPANY HISTORY
Starbucks Coffee Company was founded in 1971, when Washington was the first store in Pike Place Market in Seattle. At that time it was just a very simple way, but our coffee roaster and distributor of coffee, tea and spice shops. Today, Starbucks is honored to be one of the largest coffee company in the world with over 19,000 stores in over 60 countries. In essence, the main products of Starbucks coffee, beverages
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That 's more than most developed countries in terms of GDP per capita. Real GDP growth considerably from year to year 2009 and 2012 due to the global financial crisis and recession. High end funds and real GDP per capita in the high standard of living in this country, and that the people of this country are buying Starbucks products. Additionally, the lowest in the world, Singapore. A company like Starbucks this opportunity to get a higher profit after tax take. Mobile finally much of the food and beverage industry; So Starbucks have applications for use in Singapore. (Index Mundi Singapore Economic Profile…show more content…
Threat of Substitute Products
- High level of threat analysis Locations
- Drink a lot of coffee that can replace, for example, tea, hot chocolate and soft drinks. Furthermore, make their own instead of buying Starbucks.

Competitive League
- The league is very competitive
- It is very competitive because there are many competitors in the industry. Customers can choose to go to a coffee shop with cheap price and you are free to change.
A comprehensive analysis of the industry as attractive. This activity is most robust providers and users. Also, very easy to reach the industry, because it takes a large amount of capital in other industries. Should, however, that Starbucks be aware of, and attention to your business strategy and the price because they have a lot of competitors out there. Finally, product differentiation in their coffee are also available, as well as products for the new party.

SWOT Analysis
The SWOT analysis of Starbucks. SWOT Analysis as shown in the table below.

Table 3: Analysis of SWOT Bucks weaknesses forces
A strong ethical values
2 comfortable, with air

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