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Starbucks Positive Benefits

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In recently, there are a lot of famous brand coming from oversea. Especially, Starbucks is one of the most success brand in my country. “Revenues from the company’s first Vietnamese outlet have surpassed expectations, although it has experienced a number of challenges to attract local consumers” (Starbucks CEO Howard Schultz).Starbucks is a corporation that has coffeehouse chain in America. It established in 1971 as a Seattle coffee bean roaster and retailer. Starbucks-corporation is headquarter in Seattle, Washington. According to count, “22,551 stores in 65 countries and territories, including 12,739 in the United States, 1,868 in China, 1,395 in Canada, 1,117 in Japan and 830 in the United Kingdom”. Starbucks is business about hot and cold beverages, whole-bean coffee, instant coffee, espresso, latte, full-leaf teas, pastries, snacks, ice cream and bottled cold coffee drinks. From my point of view, Starbucks brings positive effects in our country. This essay will outline some positive advantages for these companies to expand into Vietnam. Firstly, one of the most positive benefits is that Starbucks can create job for local people. “The US company Starbucks has also been focusing on developing the HCM City market since it landed in Vietnam in early 2013. Only in the third quarter of 2014 did the brand enter the northern market”. Now, it has chain stores from north to south about 10 starbucks’s store in Vietnam. “Additionally, the national economy added a net 155,000 jobs

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