Starbucks Product Life Cycle Case Study

1.

To summarize this case about Starbucks, I would say the giant brand has got lots of businesses all over the globe. And at times, sales go up and down. So, Starbucks is always reinventing their products to come up with some huge masterpiece. Although Starbucks’ brand is quite popular, they still have to be competitive with their competitors. In 2010, their sales took a turn around (Marshall, G., Solomon, M., & Stuart, E., 2012). And Starbucks have been innovating new products to stay ahead of their competition. So far, they have teamed up with Pepsi Cola Company to bottle their different flavors of coffee. And have been doing quite well. Starbucks have been maintaining their brand name and so far it is still a major brand.

Reference

Marshall, G., Solomon, M., & Stuart, E. (2012). Marketing:Real people, real choices (7th ed.). New Jersey: Prentice Hall.

This cycle goes through four stages of its life cycle. Introduction would be the first stage of the product’s life cycle. In this stage is when the consumers get to purchase the product, whatever it may be. Consequently, the product could be some type of service. Stage two, the growth stage. Ordinarily, you would think of something being alive, growing into something bigger. But on the contrary, this is where the profits are made. The increasing sales and profits are the growth of the product. It does not matter if the growth goes up or down. The third stage is the maturity cycle. This cycle takes more time than the other ones. During this stage, the growth of the product can grow to its peak and then level off before declining. The last stage is called the decline stage. At this point, the life of the product starts to die. The death of this product maybe due to newer technology (Marshall, G., Solomon, M., & Stuart, E.,