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Starbucks Response Paper

276 Words2 Pages

The turn-around by Howard Shultz of Starbucks was quite impressive and the reasoning that Starbucks still exist today. Numerous that Schultz implemented would be the similar methods I would have established. The detrimental change by Starbucks prior to 2008 was that it lost focus on its core competitive advantage and emphasized more on growth to suffice the stockholders (Berta, 2014). The first step I would have taken is completing an analysis of all the current storefronts to identify one's that were focused on the core principle of being a "third place" and did not have adequate décor and atmosphere (Ferrell & Hartline, 2014). In addition, I would identify stores that had solely a quick-service structure and that were high profitable. Similar

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