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Starbucks Rhetorical Analysis Essay

467 Words2 Pages

Starbucks is trying to sell their product sending the message that making coffee is easy and will taste good if they but that certain type. They are also using their reputation and popularity of coffee to send a clear message to the consumer. Their green mermaid logo targets the common people because Starbucks is everywhere. They are the popular trend when people think of coffee. Additionally, they imply message that their coffee is high standard. The message they use is “My Starbucks is always rich and full of flavor.”

2. In general, they are trying to market to adults because they are the big coffee drinkers. They are trying to market it towards adults because they have a busy lifestyle and they are need something that is easy to make. Starbucks uses these ideas to create an instant coffee product that would …show more content…

4. In the ad, there are a lot of phrases that are used to make the product sound really earthy or natural. They uses phrases like “ethically sourced”, “artfully blended”, “masterfully roasted” to make the consumer feel that their coffee has been picked from the source and the taste was created through seamless ways of harvest. In addition, the phrase “always rich and full of flavor” and “our place or yours” makes them think that the coffee will just be like to the stores’ and connecting their ways of harvesting the coffee to creating that “rich and full of flavor” feeling as they claim.

5. On the ad, Starbucks uses shades of brown colors to remind us of coffee and to make the coffee mug stand out. They use a picture of a person stirring the coffee to make it look simple and easy. Additionally, they put Starbucks logos so the audience can see that it’s their product and they should buy their product because they are the popular and go-to-coffee place.

6. I chose this ad because there was a Starbucks logo on the top and they are a popular brand that I enjoy consuming. Another factor that caught my was the contrasting colors that was on the

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