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Starbucks Turnaround Strategy

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(a) Explain how strategies adopted by Starbucks managed to turnaround the company. Starbucks’ vision is “to establish Starbucks as the most recognized and respected brand in the world.” Starbucks aim is to be a cherished meeting place for all the customers’quick service food needs.They want to open coffee shops in every neighborhood globally. Through this,they can achieve their mission which is “to inspire and nurture the human spirit-one person,one cup and one neighborhood at a time.”Beside vision, there’s focus. In the past,Starbucks was originally a leading business in the market and when they were in the peak of their business,they made a great mistake that made them to lose focus on what they do best.They made great losses drastically …show more content…

Their baristas are trained to be friendly and do their work fast and efficiently to satisfy their customer’s needs.Then,Starbucks began to innovate their business,but still was circling around coffee.No matter what,coffee is the

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