Starbucks is an American company that was established in 1971 in Seattle, WA. Starbucks is the leading roaster, maker and retailer of special coffee around world. Starbucks employed more than 182,000 employees across 19,767 branches operated & licensed stores in 62 countries. They do the purchasing and roasting of high-quality coffees that they sell, along with handcrafted coffee, tea and other beverages and a variety of fresh food items, through company-operated stores. The company also sells different types of coffee and tea products and licenses their trademarks through other channels such as licensed stores, grocery and national foodservice accounts. Starbucks also markets its products mix with other brand names within its portfolio of …show more content…
Starbucks is managing its own supply chain to control the process for quality. Putting first “if the farmer does not get a good price for the green coffee beans, they then would not invest in fertilizer and the maintenance involved in growing quality coffee beans” (Schultz and Jones, 1997; Wikipedia II). Roasting a coffee has to be attuned in a way that the coffee will not under or over roasted. If the coffee beans left on the shelf for too long they go musty, so the correct amount of inventory is a an important factor, which in turn relates to the effectiveness of supply chain management. The water used to make the coffee will affect the taste. If the coffee is brewed improperly the taste is affected. If the coffee sits in a pot more than 20 minutes, it is no longer considered fresh. Serving quality coffee in ceramic cups enhances the flavor, but makes it not viable for carry outs. Because of these conditions, Starbucks prefers to handle its own supply chain, open company-owned stores, and has resisted franchising in fear of giving up its control over selling a high-quality product. Because coffee was the core service at Starbucks, the job of purchasing was not outsourced. The experience came with the original owners of Starbucks when only coffee beans were sold. The entrepreneurs buying the coffee were considered connoisseurs of quality coffee and had many years of “coffee” experience. As a result of this experience, customers were educated about coffee, and it became a value-added service at Starbucks. The more the customer knows about how coffee is grown and prepared, the more loyal they become, and the more willing they are to pay for a high quality cup of coffee. The best quality coffee beans have always roasted till it becomes dark which is what
Publix is known as a retail or merchandising industry. Publix is known as one of the most productive food merchant in America. Admirably well tell, Publix is the most beneficial basic supply chain in the country: Its net edges, 5.6% in 2012, beat out Wal-Mart, Kroger, and Whole Foods. Publix has become the seventh-biggest privately owned business in the U.S. with over $28 billion in sales.
Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.
This paper presents an overview of Kmart retail supply chain in New Zealand. Various IT systems and software used by Kmart are presented in this paper. The new IT systems and business applications are also proposed. In retail sector, IT is involved at every point right from supply chain management to POS terminals for transaction processing. Efficient use of technology and IT systems can bring innovation.
Starbucks sells high quality food and brands for affordable prices. Recently, the company launched a wine collection in addition to the coffee. Now, customers can enjoy a coffee in the morning and a wine after work. This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009).
Therefore, it is essential for Starbucks to establish different platforms to share their company information to different stakeholders in order to let them realize the current business situation of Starbucks. In the following paragraphs, we would introduce the
At this time the rights to manufacture, market, and distribute Starbucks ice cream was given to Unilever. In 1998 Kraft Foods began marketing and distributing whole bean and ground coffee to supermarkets in the US. Tazo Tea was acquired by Starbucks in 1999 and in 2005 they acquired Ethos Water. A partnership with Jim Beam Brands created Starbucks Coffee Liqueur in 2004 and Starbucks Cream Liqueur in 2005. In order to offer healthier options they began offering skinny lattes, banana walnut bread, fruit cups, yogurt parfaits, a farmer’s salad, and smoothies in 2008.
Even the consumers have expressed issues. So, the company should take these into account to continue holding consumers’ trust. Some of the other environmental factors Starbucks should worry about are: Environmental rules and regulations Environmental disasters in countries which produce coffee beans Global warming and other environmental issues in a global level IMPACTS OF LEGAL FACTORS ON STARBUCKS Starbucks must ensure that it does not violate any laws and regulations in the home market and countries from where they buy raw materials. It should also stay alert about introduction of caffeine production and consumption related policies and regulations by health authorities.
Dunkin’ Donuts uses a secret, proprietary coffee recipe that people love because it is delicious and excellent. For example, Dunkin’ Donuts’ popular Original Blend coffee is balanced and smooth and appeals to a very diverse customer base. It reflects a traditional American taste which guests can enjoy on-the-go, any time of day. Dunkin’ Donuts’ coffee excellence team features some of the world’s foremost experts on coffee, dedicated to helping Dunkin' Donuts brew the perfect cup each and every time. All experts travel regularly throughout the world, tasting as many as 300 cups of coffee each day in order to choose the highest quality coffee beans for Dunkin’ Donuts.
Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.
INTRODUCTION Performance management Performance management is an important part of the company. Companies based on criteria set by the partner for evaluation, so that company manger can knows the performance of employees. Also make the partner aware of their position in the company, pragmatic to complete the work. Background of Starbucks Starbucks is the world’s largest multinational coffee chain.
It is the long-term self-interest of Starbucks. Conclusion In conclusion, Starbucks only concern and goal is to generate profit. Thus, to achieve their goal, Starbucks is selfishly putting the small coffee retailers out of business to gain more profit and disregarding the effect that it could cause to the various stakeholders.
Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953. Burger King 's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King 's signature product since.
Pizza Hut was established by Dan and Frank Carney in Wichita, Kansas, USA in the year 1958. Pizza Hut Inc. is one of the prevalent pizza companies worldwide. It was a subsidiary of Pepsi Co Inc. from the year 1977 – 1997. It is a wholly owned subsidiary of YUM! Brands since 1997 to present.
Practices, it helps farmers grow coffee bean better for people and the planet. Also, Starbucks aim their coffee certified or verified by an independent third party from 100%. Moreover, Starbucks is a fair trade to farmers and maintain high-quality coffee. It is development society and environment responsibility (Coffee Sourcing).