Starbucks Value Proposition

They are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation.

It is also any industry in the fast food category. One of the most well-known competitors is Starbucks. Both companies focus on the same product, yet they run in extremely different ways and each way works for them. Each company makes consumers feel welcome. Starbucks achieves this with its tension-relieving environment and Tim Hortons achieves this with its fast service and familiar feel.

Starbucks is about to achieve its goals in performance management, but also to meet the company’s long-term performance. In order to avoid Starbucks in the process of mistakes, so rely on the procedure responsible for ensuring that there is no conflict between the strategy and policy, so that every action Starbucks can proceed smoothly Human Resource Cycle  Recruitment & Selection  Starbucks will be based on the existing staff of the generous conditions to develop employment requirements and selection criteria. Starbucks will require that candidates be polite, have the potential to provide customers with quality service, to ensure that the basic performance of the service. The Starbucks selection criteria will hope candidates have a strong learning ability and can continue to learn in the workplace as their current employees

Opportunities Rad Coffee provides its customers with a unique experience that isn’t duplicated anywhere else. Rad Coffee, unlike its competition, created an environment that caters to every individual with everyone’s favorite coffee beverages and some new, fun, creative creations that are unique to Rad Coffee such as the Frankenstein and Cookies & Scream blended drinks. With their off-the-wall personality and their “cater-to-all” styled beverage menu, Rad Coffee has created a brand for itself that is sure to stand above the competition. Furthermore, as a small coffee shop, it could be easier to maintain the business. They have a high potential to expand to more locations with different radical themes to attract more diverse types of people with different personalities and interests.

The company is very keen on ensuring that its coffee is different from the rest of the competitors. The process starts by bean procurement where it selects the highest quality beans that are firmly specialty varieties of Arabica beans. The company inspects the brews to ensure that it matches the flavor, taste, and aroma that it needs. This consistent way of giving customers the same taste of quality coffee has served a competitive advantage to this company. Further, the company places its cafes and restaurants in strategic places where customers can see it.

Besides, globalization can not be successful without adaptation because they go hand in hand and relate to each other. Basically, numerous American companies use globalization as a goal to achieve such as Apple, McDonalds and so forth. Starbucks’ Globalization and Adaptation is an example on how a successful American business, a global brand achieved this goal. As can be seen in this case, Starbucks brings its taste, its style, its impact to overseas but still always ready for adapting others’ taste, heritage and culture. They have no hesitation in changing for different values to success in expansion.

Modern producers of the Fair Trade coffee are being advised that they increase on what they have been producing to ensure that they reap better benefits from the purchasing company. Further, modern producers of Fair Producer Coffee are also being advised to improve their quality to ensure that they meet the customer expectations and needs. That explains why Fair Trade Coffee rewards its farmers through premiums that are meant to provide services to them. Although there has been criticism that the premiums paid to modern producers never reach them, it should be noted that Fair Trade Coffee never fails to reward its employers for every pound of the cherry that is produced and processed into coffee. Through Fair Trade Foundation it ensures that it provides the modern producers with extra money whenever the coffee produced by the

This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009). Risk management in Starbucks organization is very important and the company takes them very seriously. The company cannot afford mistakes or failures, so they hire the best of the best to managers and employees. The company has a very tough hiring process, because they want to be sure that the person they are hiring is a perfect fit for its position.

Starbucks is a well-known coffee chain brand that does not need introduction. It has thousands of retailer shops all over world, serving different varieties of coffee, hot and cold appetizers, desserts, and selling popular branded glasses and cups. It declares that its goal is ethical sourcing of the finest coffee, caring about human connections, involving partners, consumers, employees, investors and the all neighborhood. However, despite the statements of the company about its compliance with ethical conduct, Starbucks is often involved in scandals that suggest the opposite. Closer look at the business practices of Starbucks proves that not all of them are decent and socially reprehensible.

Name: Zaidan Fayez Alkeswani Student Uni. Number: 2110147 Supply chain management is a vital decision making in every company, taking into account the customers’ satisfaction and requirements. Nestle’ has considered the “value or quality” of its products as the main factor desired by its customers. So the company designed its own supply chain to ensure having the best quality of its products to maintain the satisfaction of customers regardless of the cost encountered and ensuring giving the growers of coffee a fair deal for their good quality products. Coffee is one of the most products subjected to fair trade, fair trade is a certificate given by specialized organizations such as Fairtrade International and FLO-CERT.