Starfucks USA: The SWOT Analysis Of Starbucks

1206 Words5 Pages
Contents Page Page 1. Introduction 2
2. PESTLE 3
2.1 Political 4
2.2 Economic 4
2.3 Social 4
2.4 Technological 5
2.5 Environment
2.6 Legal
3. Porter’s Five Forces
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Threat of Substitutes
3.4 Bargaining Power of Suppliers
3.5 Bargaining Power of Customers
4. Four Strategic
5. Conclusion 6. Reference List

1.0 Introduction Starbucks USA is a coffeehouse chain and American coffee company (Starbucks – The Best Coffee and Espresso Drinks, 2018). Starbuck was started in 1971 in Seattle, Washington (Starbucks – The Best Coffee and Espresso Drinks, 2018). From November 2016, it carries out 23,768 areas worldwide (Starbucks – The Best Coffee and Espresso
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PESTLE Analysis of Starbucks The PESTLE analysis tool is a strategic management. (2018). Coursehero.com. Retrieved 6 January 2018, from https://www.coursehero.com/file/p2i4dmt/PESTLE-Analysis-of-Starbucks-The-PESTLE- analysis-tool-is-a-strategic-management/

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Smithson, N. (2018). Starbucks Coffee PESTEL/PESTLE Analysis & Recommendations - Panmore Institute. Panmore Institute. Retrieved 6 January 2018, from http://panmore.com/starbucks- coffee-pestel-pestle-analysis-recommendations

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